{"id":2480,"date":"2019-10-12T08:00:52","date_gmt":"2019-10-12T06:00:52","guid":{"rendered":"https:\/\/www.jindrichsmitka.cz\/?p=2480"},"modified":"2019-10-12T08:00:52","modified_gmt":"2019-10-12T06:00:52","slug":"lokalni-ekonomika-aneb-cim-bliz-tim-lip","status":"publish","type":"post","link":"https:\/\/www.jindrichsmitka.cz\/index.php\/2019\/10\/12\/lokalni-ekonomika-aneb-cim-bliz-tim-lip\/","title":{"rendered":"Lok\u00e1ln\u00ed ekonomika aneb \u010d\u00edm bl\u00ed\u017e, t\u00edm l\u00edp"},"content":{"rendered":"\n<p><strong>Pro podnik\u00e1n\u00ed i osobn\u00ed \u017eivot jsme za\u010dali up\u0159ednost\u0148ovat \u010desk\u00e9 v\u00fdrobce s \u010desk\u00fdmi vlastn\u00edky. Jak\u00e9 m\u00e1 lok\u00e1ln\u00ed ekonomika v\u00fdhody, \u010demu to prosp\u00edv\u00e1 a v \u010dem m\u016f\u017eou b\u00fdt v\u00fdhody pro n\u00e1s samotn\u00e9?<\/strong><\/p>\n\n\n\n<p>V souladu s na\u0161\u00ed <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/27\/cesta-na-venkov-vize-nezavislosti-a-udrzitelnosti\">viz\u00ed nez\u00e1vislosti a udr\u017eitelnosti (psal jsem zde)<\/a> se sna\u017e\u00edme pro na\u0161e sv\u00ed\u010dkov\u00e9 podnik\u00e1n\u00ed nakupovat co nejv\u011bt\u0161\u00ed mno\u017estv\u00ed materi\u00e1l\u016f m\u00edstn\u011b. Preferujeme proto nejen \u010desk\u00e9 dodavatele a v\u00fdrobce, ale kde to jde se tak\u00e9 sna\u017e\u00edme hledat dodavatele m\u00edstn\u011b a co nejbl\u00ed\u017ee na\u0161emu m\u00edstu p\u016fsoben\u00ed <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/06\/15\/vyladene-svicky-k-prodeji\/\">(psal jsem zde)<\/a>.<\/p>\n\n\n\n<p>Stejn\u00fd princip jsme\nv posledn\u00ed dob\u011b za\u010dali uplat\u0148ovat tak\u00e9 v osobn\u00edm \u017eivot\u011b.<\/p>\n\n\n\n<p><strong>Samoz\u00e1soben\u00ed<\/strong><\/p>\n\n\n\n<p>M\u00e1me za sebou prvn\u00ed rok zahradni\u010den\u00ed a tak\u00e9 prvn\u00ed zku\u0161enosti s p\u011bstov\u00e1n\u00edm vlastn\u00edch potravin <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/09\/21\/zahrada-cas-sklizne-a-hojnosti\/\">(v\u00edce zde)<\/a>. Pova\u017euji to prozat\u00edm za nejlep\u0161\u00ed zp\u016fsob kontroly kvality i p\u016fvodu.<\/p>\n\n\n\n<p>To co si zat\u00edm nem\u016f\u017eeme vyp\u011bstovat nebo vyrobit sami, se pak v sna\u017e\u00edme sehnat v duchu lok\u00e1ln\u00ed a \u010desk\u00e9 v\u00fdroby a to nejl\u00e9pe i z \u010desk\u00fdch obchod\u016f.<\/p>\n\n\n\n<p><strong>J\u00eddlo a zbo\u017e\u00ed z \u010desk\u00e9ho maloobchodu<\/strong>  <\/p>\n\n\n\n<p>Podn\u011btem k hlub\u0161\u00edmu studiu a snaze nakupovat \u010desk\u00e9 v\u00fdrobky z \u010desk\u00fdch obchod\u016f byla n\u00e1v\u0161t\u011bva u Mileny rodi\u010d\u016f. Ti \u017eij\u00ed v mal\u00e9m moravsk\u00e9m m\u011bste\u010dku a jedin\u00fdm v\u011bt\u0161\u00edm obchodem v obci pouze jednota COOP, kam chod\u00ed v naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f nakupovat.  <\/p>\n\n\n\n<p>P\u0159i ned\u00e1vn\u00e9 n\u00e1v\u0161t\u011bv\u011b se mi tak dostalo do ruky n\u011bkolik tamn\u00edch v\u00fdrobk\u016f a ze zv\u011bdavosti jsem se pustil do pr\u016fzkumu slo\u017een\u00ed, v\u00fdrobc\u016f a zem\u011b p\u016fvodu. Zaujalo m\u011b p\u0159itom, \u017ee ka\u017ed\u00fd v\u00fdrobek, kter\u00fd jsem vzal do ruky, byl \u010desk\u00fd a v mnoha p\u0159\u00edpadech p\u0159\u00edmo moravsk\u00fd.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Zku\u0161enost z p\u0159\u00edbramsk\u00e9ho COOPu<\/strong><\/p>\n\n\n\n<p>Za\u010dal jsem zji\u0161\u0165ovat dal\u0161\u00ed informace a narazil jsem na obdobnou skladbu v\u00fdrobk\u016f i v p\u0159\u00edbramsk\u00e9m supermarketu COOP, kam jsem v n\u00e1vaznosti na svou p\u0159edchoz\u00ed zku\u0161enost zav\u00edtal snad podruh\u00e9 v \u017eivot\u011b. Mnoho v\u00fdrobk\u016f ale bylo nav\u00edc nejen \u010desk\u00fdch, ale p\u0159\u00edmo region\u00e1ln\u00edch s v\u00fdrobou v p\u0159\u00edbramsk\u00e9m okrese.  <\/p>\n\n\n\n<p>P\u0159i bli\u017e\u0161\u00edm srovn\u00e1n\u00ed jsem zjistil, \u017ee prodejny COOP jsou to sice men\u0161\u00ed a zbo\u017e\u00ed je tam m\u00e9n\u011b, zato jsou v\u00fdrazn\u011b klidn\u011bj\u0161\u00ed, se\u017eenu tam v\u0161echno pot\u0159ebn\u00e9 a \u010dasto ani ak\u010dn\u00ed ceny nejsou oproti zahrani\u010dn\u00edm obchod\u016fm v\u00fdrazn\u011b jin\u00e9. <\/p>\n\n\n\n<p>Ke sv\u00e9mu p\u0159ekvapen\u00ed jsem tak\u00e9 na\u0161el zbo\u017e\u00ed s jednoduch\u00fdm slo\u017een\u00edm, tak jak bych si jej p\u0159edstavoval. P\u0159\u00edkladem budi\u017e u n\u00e1s vyroben\u00e1 pa\u0161tika bez chemie.<\/p>\n\n\n\n<p>P\u0159em\u00fd\u0161lel jsem, jak je mo\u017en\u00e9, \u017ee tady to poctiv\u011b jde, kdy\u017e ve v\u011bt\u0161in\u011b zahrani\u010dn\u00edch obchodn\u00edch \u0159et\u011bzc\u016f lze skute\u010dn\u011b \u010desk\u00e9 v\u00fdrobky sehnat sp\u00ed\u0161 jen tak aby se ne\u0159eklo.  <\/p>\n\n\n\n<p><strong>\u00daspory z rozsahu\na omezen\u00ed rozsahu<\/strong><\/p>\n\n\n\n<p>Dosp\u011bl jsem k\nz\u00e1v\u011bru, \u017ee zahrani\u010dn\u00ed \u0159et\u011bzce pot\u0159ebuj\u00ed jednotn\u00e9 zbo\u017e\u00ed do\ncel\u00e9 sv\u00e9 s\u00edt\u011b. Jedno a to sam\u00e9 zbo\u017e\u00ed pak mohou prod\u00e1vat\nnap\u0159\u00ed\u010d celou Evropou. Kdy\u017e u\u017e maj\u00ed zavedenou s\u00ed\u0165 obchod\u016f v\nzahrani\u010d\u00ed, je pak snaz\u0161\u00ed duplikovat zbo\u017e\u00ed i dodavatele na jin\u00e9m\n\u00fazem\u00ed. \n<\/p>\n\n\n\n<p>Hled\u00e1n\u00ed m\u00edstn\u00edch\ndodavatel\u016f je pak v takov\u00e9m procesu sp\u00ed\u0161 n\u00e1kladovou polo\u017ekou a\nvy\u017eaduje v\u00edc \u010dasu a pr\u00e1ce. \n<\/p>\n\n\n\n<p>\u010ce\u0161t\u00ed dodavatel\u00e9\nmo\u017en\u00e1 tak\u00e9 nejsou tak velc\u00ed, aby mohli z\u00e1sobovat s\u00ed\u0165 obchod\u016f\ns tis\u00edcovkami prodejen nap\u0159\u00ed\u010d kontinentem. Obzvl\u00e1\u0161\u0165 pokud ji\u017e\nmaj\u00ed zaveden\u00e9 dodavatele v domovsk\u00fdch zem\u00edch. M\u00edstn\u00ed maloobchod\nnaopak m\u016f\u017ee sn\u00e1ze jednat s m\u00edstn\u00edmi dodavateli a v men\u0161\u00edch\nobjemech zbo\u017e\u00ed. \n<\/p>\n\n\n\n<p>\nPro\u010d se ale n\u011b\u010d\u00edm takov\u00fdm zab\u00fdvat, kdy\u017e to jde ze zahrani\u010d\u00ed\nv\u011bt\u0161inou levn\u011bji?<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Vlastnictv\u00ed\npen\u011bz<\/strong><\/p>\n\n\n\n<p>U\u017e n\u011bjakou dobu je\nvelk\u00e9 t\u00e9ma vyv\u00e1d\u011bn\u00ed dividend do zahrani\u010d\u00ed. \u0158\u00edk\u00e1m si, \u017ee\npokud u n\u00e1s vyd\u011bl\u00e1vaj\u00ed pen\u00edze \u010desk\u00e9 firmy s \u010desk\u00fdmi\nvlastn\u00edky, tak zam\u011bstnanci i majitel\u00e9 takov\u00fdch firem u n\u00e1s tak\u00e9\nbydl\u00ed a utr\u00e1c\u00ed sv\u00e9 vyd\u011blan\u00e9 pen\u00edze. \n<\/p>\n\n\n\n<p>Jsou-li majitel\u00e9 takov\u00fdch firem \u010ce\u0161i a skute\u010dn\u011b tu \u017eij\u00ed a podnikaj\u00ed, pak tak\u00e9 vyd\u011blan\u00e9 pen\u00edze sp\u00ed\u0161 investuj\u00ed doma. M\u00edsto odv\u00e1d\u011bn\u00ed v\u00fdd\u011blk\u016f do zahrani\u010d\u00ed, tak podporuj\u00ed podnik\u00e1n\u00ed, zam\u011bstnanost a dal\u0161\u00ed aktivity ve sv\u00e9m okol\u00ed.<\/p>\n\n\n\n<p><strong>P\u0159eprava<\/strong><\/p>\n\n\n\n<p>Obdobn\u00fd v\u00fdznam m\u00e1\nlok\u00e1ln\u00ed v\u00fdroba a obchod pro p\u0159epravu zbo\u017e\u00ed, kter\u00e9 tak putuje\npouze krat\u0161\u00ed vzd\u00e1lenosti. Pokud se zbo\u017e\u00ed nemus\u00ed p\u0159ev\u00e1\u017eet z\njednoho kouta Evropy \u010di sv\u011bta na druh\u00fd, u\u0161et\u0159\u00ed se t\u00edm spousta\n\u010dasu i n\u00e1klad\u016f a samoz\u0159ejm\u011b i pohonn\u00fdch hmot. \n<\/p>\n\n\n\n<p>Pochopiteln\u011b, ne\nv\u0161echno lze m\u00edstn\u011b vyrobit, ale rozsah zbo\u017e\u00ed, kter\u00fd se u n\u00e1s\nvyr\u00e1b\u00ed je p\u0159inejmen\u0161\u00edm \u0161irok\u00fd.<\/p>\n\n\n\n<p><strong>Rozhodov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n<p>V\u00fdhodu pro sv\u00e9 okol\u00ed a celou zem maj\u00ed dom\u00e1c\u00ed podniky i v oblasti rozhodov\u00e1n\u00ed. M\u00edstn\u00ed podnikatel se na spolupr\u00e1ci sn\u00e1z domluv\u00ed s dal\u0161\u00edm m\u00edstn\u00edm podnikatelem. Vz\u00e1jemn\u011b se tak budou podporovat u\u017e pro geografickou, jazykovou a kulturn\u00ed bl\u00edzkost.  <\/p>\n\n\n\n<p>Takov\u00fd podnikatel\nale pot\u0159ebuje m\u00edt mo\u017enost se s\u00e1m rozhodnout od koho a kde bude\nodeb\u00edrat zbo\u017e\u00ed. Mus\u00ed proto ale b\u00fdt nez\u00e1visl\u00fd na rozhodov\u00e1n\u00ed\nv zahrani\u010d\u00ed.<\/p>\n\n\n\n<p>Pokud m\u00e1 firma v\n\u010cesku pouze v\u00fdrobn\u00ed z\u00e1vod, ale s\u00eddl\u00ed p\u0159itom na druh\u00e9 stran\u011b\nsv\u011bta, jej\u00ed vedouc\u00ed p\u0159edstavitel\u00e9 nemaj\u00ed krom\u011b ekonomick\u00fdch\nfaktor\u016f \u017e\u00e1dnou motivaci dr\u017eet v\u00fdrobu u n\u00e1s. \n<\/p>\n\n\n\n<p>Budou tady pouze\ndokud se jim to vyplat\u00ed. I velk\u00e9 investice do hal, v\u00fdrobn\u00edch\nz\u00e1vod\u016f a tov\u00e1ren tak mohou jedn\u00edm tahem pera za oce\u00e1nem skon\u010dit\na b\u011bhem kr\u00e1tk\u00e9 chv\u00edle se p\u0159esunout zase jinam, kde to bude\nv\u00fdhodn\u011bj\u0161\u00ed. \n<\/p>\n\n\n\n<p>To samoz\u0159ejm\u011b m\u016f\u017ee\nud\u011blat i \u010desk\u00fd vlastn\u00edk, ale mnohem sp\u00ed\u0161 se bude sna\u017eit\nzachovat \u00fast\u0159ed\u00ed sv\u00e9 firmy a alespo\u0148 \u010d\u00e1st v\u00fdroby tam, kde\nskute\u010dn\u011b \u017eije. \n<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Dohled nad\nkvalitou i odpov\u011bdnost firem<\/strong><\/p>\n\n\n\n<p>\u010c\u00edm v\u00edc si vyrob\u00edme a za\u0159\u00edd\u00edme sami, t\u00edm v\u011bt\u0161\u00ed tak\u00e9 m\u016f\u017eeme m\u00edt dohled a kontrolu nad kvalitou v\u00fdroby a podm\u00ednkami, za kter\u00fdch n\u00e1mi pou\u017e\u00edvan\u00e9 v\u011bci vznikaj\u00ed, kdo je vlastn\u011b vyr\u00e1b\u00ed a jak\u00e1 je jejich skute\u010dn\u00e1 cena (nejen finan\u010dn\u00ed).  <\/p>\n\n\n\n<p>Mnohem sn\u00e1z tak\u00e9\nmohou z\u00e1kazn\u00edci po\u017eadovat n\u00e1pravu p\u0159\u00edpadn\u00e9ho nezdrav\u00e9ho stavu\nna m\u00edstn\u00edm podniku, ne\u017e na mezin\u00e1rodn\u00edm konglomer\u00e1tu, se s\u00eddlem\nkdesi na druh\u00e9 stran\u011b sv\u011bta.<\/p>\n\n\n\n<p>Stejn\u011b tak se\nm\u00edstn\u00ed firmy budou k lidem i sv\u00e9mu okol\u00ed chovat sp\u00ed\u0161e\nohledupln\u011bji u\u017e jen proto, \u017ee tady \u017eij\u00ed jejich majitel\u00e9 a\njejich rodiny.<\/p>\n\n\n\n<p><strong>Uzav\u0159en\u00fd ob\u011bh\nzbo\u017e\u00ed a slu\u017eeb<\/strong><\/p>\n\n\n\n<p>Zaj\u00edmav\u00fdm modelem\npak m\u016f\u017ee b\u00fdt uzav\u0159en\u00fd ob\u011bh zbo\u017e\u00ed a slu\u017eeb. Je to stav p\u0159i\nkter\u00e9m to, co tady vyroste, se tady zpracuje, dod\u00e1 z\u00e1kazn\u00edkovi,\npou\u017eije a spot\u0159ebuje. \n<\/p>\n\n\n\n<p>Pom\u00e1hat si jako\nlidi mus\u00edme sice i na mezin\u00e1rodn\u00ed \u00farovni, ale \u010d\u00edm krat\u0161\u00ed bude\n\u0159et\u011bzec od v\u00fdroby ke kone\u010dn\u00e9 spot\u0159eb\u011b, t\u00edm m\u00e9n\u011b energie\nbude pot\u0159eba na v\u0161echny \u00fakony nutn\u00e9 k jeho realizaci. Cel\u00fd\nproces pak m\u016f\u017ee b\u00fdt pro jeho \u00fa\u010dastn\u00edky o pozn\u00e1n\u00ed klidn\u011bj\u0161\u00ed\na p\u0159\u00edjemn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p>Stejn\u011b tak v\u0161em\n\u00fa\u010dastn\u00edk\u016fm z\u016fstane na konci v\u00edc pen\u011bz, kdy\u017e ubude \u010dl\u00e1nk\u016f\n\u0159et\u011bzce, kter\u00e9 si v ka\u017ed\u00e9m kole p\u0159ihod\u00ed n\u011bco pro sebe. \n<\/p>\n\n\n\n<p><strong>Zamy\u0161len\u00ed na\nz\u00e1v\u011br<\/strong><\/p>\n\n\n\n<p>Nestoj\u00ed opravdu za to se zamyslet, co a jak d\u011bl\u00e1me a jak\u00e9 to m\u00e1 d\u016fsledky? Rychle, snadno a levn\u011b n\u011bkdy nemus\u00ed znamenat ani dob\u0159e, ani kvalitn\u011b, ba ani zdrav\u011b pro lidi \u010di p\u0159\u00edrodu.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro podnik\u00e1n\u00ed i osobn\u00ed \u017eivot jsme za\u010dali up\u0159ednost\u0148ovat \u010desk\u00e9 v\u00fdrobce s \u010desk\u00fdmi vlastn\u00edky. Jak\u00e9 m\u00e1 lok\u00e1ln\u00ed ekonomika v\u00fdhody, \u010demu prosp\u00edv\u00e1 a v \u010dem m\u016f\u017eou b\u00fdt v\u00fdhody pro n\u00e1s samotn\u00e9?<\/p>\n","protected":false},"author":2,"featured_media":2482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[1055,1056,1057,1058,1059,1060,994,1061,995,1062,1063,589,1064,1065,1066,1067,222],"class_list":["post-2480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myslenky","tag-ceske-vlastnictvi","tag-coop","tag-kvalita","tag-logistika","tag-lokalni-ekonomika","tag-lokalni-vyrobci","tag-maloobchod","tag-mistni-vyroba","tag-mistni-vyrobce","tag-odpovednost","tag-podpora-mista","tag-preprava","tag-prinosy","tag-rozhodovani","tag-samozasobeni","tag-uspory","tag-vyhody"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.jindrichsmitka.cz\/wp-content\/uploads\/2019\/10\/boat-cargo-cargo-container-262353-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2480"}],"version-history":[{"count":0,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media\/2482"}],"wp:attachment":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}