{"id":2830,"date":"2020-07-18T09:07:56","date_gmt":"2020-07-18T07:07:56","guid":{"rendered":"https:\/\/www.jindrichsmitka.cz\/?p=2830"},"modified":"2020-07-18T09:07:56","modified_gmt":"2020-07-18T07:07:56","slug":"spusteni-e-shopu-alias-projekt-pocatku-digitalizace","status":"publish","type":"post","link":"https:\/\/www.jindrichsmitka.cz\/index.php\/2020\/07\/18\/spusteni-e-shopu-alias-projekt-pocatku-digitalizace\/","title":{"rendered":"Spu\u0161t\u011bn\u00ed e-shopu alias projekt po\u010d\u00e1tku digitalizace"},"content":{"rendered":"\n<p><strong>Spou\u0161t\u00edme e-shop jako zavr\u0161en\u00ed projektu do po\u010d\u00e1tku digitalizace. Nau\u010dili jsme se nov\u00fdm dovednostem online a vytvo\u0159ili digit\u00e1ln\u00ed produkt. Od pochopen\u00ed k realizaci d\u00e1l na Digit\u00e1ln\u00ed marketing.<\/strong><\/p>\n\n\n\n<p>Spu\u0161t\u011bn\u00ed e-shopu p\u0159i blogu <a href=\"http:\/\/www.jindrichsmitka.cz\/\">www.jindrichsmitka.cz<\/a> je zavr\u0161en\u00edm dlouhodob\u00e9 snahy o prom\u011bnu blogu na novou hodnotn\u011bj\u0161\u00ed \u00farove\u0148. <strong>Proces<\/strong>, kter\u00fdm jsme spole\u010dn\u011b s V\u00e1mi \u010dten\u00e1\u0159i pro\u0161li p\u0159i realizaci tohoto projektu, je skute\u010dnou transformac\u00ed tedy prom\u011bnou z p\u016fvodn\u00edho dobr\u00e9ho stavu do nov\u00e9ho a je\u0161t\u011b lep\u0161\u00edho stavu fungov\u00e1n\u00ed.<\/p>\n\n\n\n<p>Tento blog tak od nyn\u011bj\u0161ka bude poskytovat vy\u0161\u0161\u00ed p\u0159idanou hodnotu a v\u00fdznam pro V\u00e1s \u010dten\u00e1\u0159e, ale i pro autora, jeliko\u017e t\u00edm z\u00edskal na nov\u00e9 u\u017eitn\u00e9 funkci.<\/p>\n\n\n\n<p>Podobu e-shopu si m\u016f\u017eete prohl\u00e9dnout v z\u00e1lo\u017ece menu s n\u00e1zvem <strong>e-shop<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/e-shop\/\">(v\u00edce zde)<\/a> a v\u00edce na t\u00e9ma prvn\u00ed <strong>digit\u00e1ln\u00ed produkt<\/strong> se do\u010dtete po rozkliknut\u00ed produktu <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(\u010dt\u011bte v\u00edce zde)<\/a> nebo se pod\u00edvat na prvn\u00ed video uk\u00e1zku na <a href=\"https:\/\/www.youtube.com\/watch?v=FEjwJrarQYQ\">youtube (zde)<\/a>.<\/p>\n\n\n\n<p><strong>Propagace vlastn\u00edch produkt\u016f<\/strong><\/p>\n\n\n\n<p>Od t\u00e9to chv\u00edle tak\u00e9 jako autor nejsem bezv\u00fdhradn\u011b z\u00e1visl\u00fd na produktech extern\u00edch partner\u016f jako\u017eto zadavatel\u016f reklamy. Naopak od t\u00e9to chv\u00edle mohu v dal\u0161\u00ed tvorb\u011b zohlednit tak\u00e9 propagaci vlastn\u00edch poutav\u00fdch a zaj\u00edmav\u00fdch produkt\u016f.<\/p>\n\n\n\n<p>Cel\u00fd koncept blogu tak nyn\u00ed d\u00e1v\u00e1 v\u00fdrazn\u011b v\u011bt\u0161\u00ed smysl a prodej vlastn\u00edch produkt\u016f je a bude dal\u0161\u00ed podporou pro samotn\u00fd tvo\u0159en\u00fd obsah a t\u00e9mata, kter\u00e1 zde prob\u00edr\u00e1me. Je to z\u00e1rove\u0148 d\u00e1rek ke \u010dtvrt\u00fdm narozenin\u00e1m blogu <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/06\/06\/ctvrte-narozeniny-blogu-jindrichsmitka-cz\/\">(psal jsem zde)<\/a>.<\/p>\n\n\n\n<p><strong>Pr\u016f\u0159ez projektem<\/strong><\/p>\n\n\n\n<p>P\u0159i t\u00e9to <strong>transformaci<\/strong> jste mohli sledovat soub\u011b\u017enou realizaci hned n\u011bkolika projekt\u016f z\u00e1rove\u0148. Soub\u011b\u017en\u011b s nov\u00fdmi zm\u011bnov\u00fdmi projekty tak prob\u00edhala dosavadn\u00ed aktivita ve form\u011b publikac\u00ed \u010dl\u00e1nk\u016f na t\u00e9mata, kter\u00fdmi jsem se p\u0159i tom zab\u00fdval.<\/p>\n\n\n\n<p>B\u011bhem prvn\u00ed poloviny leto\u0161n\u00edho roku jste p\u0159itom mohli sledovat cel\u00fd v\u00fdvojov\u00fd postup nov\u00e9ho digit\u00e1ln\u00edho produktu i jeho <strong>online distribu\u010dn\u00ed cesty<\/strong>, tedy e-shopu. M\u011bli jste tedy p\u0159ed o\u010dima malou <strong>digit\u00e1ln\u00ed evoluci<\/strong> v oblasti <strong>digitalizace<\/strong>.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed produkt<\/strong><\/p>\n\n\n\n<p>Za\u010dali jsme u uv\u011bdom\u011bn\u00ed si a pochopen\u00ed, \u017ee doch\u00e1z\u00ed k p\u0159elomu doby i my\u0161len\u00ed ze star\u00e9ho pr\u016fmyslov\u00e9ho sm\u00fd\u0161len\u00ed do my\u0161len\u00ed aktu\u00e1ln\u00ed informa\u010dn\u00ed doby a s t\u00edm souvisej\u00edc\u00ed nutnosti <strong>transformace<\/strong> do digit\u00e1ln\u00edho sv\u011bta <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/11\/prichazi-doba-informacni-a-digitalni-vek\/\">(psal jsem zde)<\/a>. P\u0159itom jsme zkoumali mo\u017enosti t\u00e9to <strong>digit\u00e1ln\u00ed prom\u011bny<\/strong> a tak\u00e9 to jak\u00e9 mo\u017enosti s sebou tato zm\u011bna m\u016f\u017ee p\u0159in\u00e9st <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/18\/prilezitosti-digitalni-doby\/\">(psal jsem zde)<\/a>.<\/p>\n\n\n\n<p>Pod\u00edvali jsme se tak\u00e9 na mo\u017enosti <strong>online vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/25\/dovednosti-digitalni-doby-a-open-source-platformy\/\">(v\u00edce zde)<\/a> i u\u017eite\u010dn\u00fdch n\u00e1stroj\u016f do t\u00e9to digit\u00e1ln\u00ed doby <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/06\/13\/opensource-tvorba-a-nastroje-digitalni-doby\/\">(\u010dt\u011bte zde)<\/a>, kter\u00e9 tato prom\u011bna p\u0159in\u00e1\u0161\u00ed k u\u017eitku n\u00e1m v\u0161em.<\/p>\n\n\n\n<p>Pot\u00e9 jsme se pustili do vym\u00fd\u0161len\u00ed prvn\u00edho digit\u00e1ln\u00edho produktu a vzhledem k t\u00e9matice blogu padla jasn\u00e1 volba na t\u00e9ma \u201e<strong>Svatojakubsk<\/strong><strong>\u00e1<\/strong><strong> cest<\/strong><strong>a<\/strong>\u201c <a href=\"https:\/\/www.jindrichsmitka.cz\/2017\/06\/08\/kudy-z-cech-do-santiaga-de-compostela\/\">(v\u00edce informac\u00ed zde)<\/a> a besedy, se kterou jsem ji\u017e d\u0159\u00edve projel p\u0159edn\u00e1\u0161kov\u00e9 s\u00e1ly na\u0161\u00ed kr\u00e1sn\u00e9 vlasti <a href=\"https:\/\/www.jindrichsmitka.cz\/2018\/04\/16\/ceskomoravske-besedovani\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p>Mohli jste p\u0159i tom sledovat zrod nov\u00e9ho digit\u00e1ln\u00edho produktu a jeho finalizaci.<\/p>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed prodejn\u00ed kan\u00e1l<\/strong><\/p>\n\n\n\n<p>Soub\u011b\u017en\u011b s finalizac\u00ed digit\u00e1ln\u00edho produktu jsme se pustili do p\u0159\u00edpravy <strong>online distribu\u010dn\u00ed cesty<\/strong>. V tuto chv\u00edli jsme se z\u00e1rove\u0148 za\u010dali seznamovat s p\u0159\u00edstupy a fungov\u00e1n\u00edm <strong>projektov\u00e9ho \u0159\u00edzen\u00ed<\/strong> u dlouhodob\u00fdch projekt\u016f a prioritizac\u00ed \u00fakol\u016f <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/07\/04\/digitalni-projekty-jako-vyzva-pro-maratonce\/\">(psal jsem bl\u00ed\u017ee zde)<\/a>. V tomto ohledu bylo nutn\u00e9 spole\u010dn\u011b koordinovat a d\u00e1le posouvat hned n\u011bkolik aktivit soub\u011b\u017en\u011b.<\/p>\n\n\n\n<p>Za\u010dali jsme p\u0159itom hledat \u0159e\u0161en\u00ed ot\u00e1zky jak co nejsn\u00e1ze dostat vytvo\u0159en\u00fd <strong>digit\u00e1ln\u00ed produkt<\/strong> k z\u00e1jemc\u016fm. Navrhli jsme prvn\u00ed varianty prodejn\u00edho kan\u00e1lu, porovnali je s mo\u017enostmi softwarov\u00fdch \u0159e\u0161en\u00ed a hledali sch\u016fdn\u00e9 cesty, kter\u00e9 by \u010dasov\u011b i finan\u010dn\u011b d\u00e1valy nejv\u011bt\u0161\u00ed smysl a p\u0159itom jsme vym\u00fd\u0161leli jak by fin\u00e1ln\u00ed distribu\u010dn\u00ed cesta m\u011bla vypadat.<\/p>\n\n\n\n<p>P\u0159i vym\u00fd\u0161len\u00ed <strong>digit\u00e1ln\u00edho prodejn\u00edho kan\u00e1lu<\/strong> jsme p\u0159es prvotn\u00ed n\u00e1pady ohledn\u011b jak\u00e9si light verze t\u00e9to <strong>digit\u00e1ln\u00ed prodejn\u00ed cesty<\/strong>, kterou jsem si na za\u010d\u00e1tku p\u0159edstavoval, nakonec po porad\u011b s odborn\u00edky z partnersk\u00e9 spole\u010dnosti <a href=\"https:\/\/www.reklalink.cz\/\">Reklalink<\/a> zvolili plnohodnotn\u00e9 \u0159e\u0161en\u00ed e-shopu.<\/p>\n\n\n\n<p><strong>Pr\u016fb\u011b\u017en\u00e9 testov\u00e1n\u00ed <\/strong><strong>s v\u00fdvoj\u00e1\u0159i<\/strong><strong> i s p\u0159edplatiteli<\/strong><\/p>\n\n\n\n<p><strong>E-shop<\/strong> jsme krom\u011b vlastn\u00edch test\u016f odzkou\u0161eli na re\u00e1ln\u00fdch u\u017eivatel\u00edch, kte\u0159\u00ed nem\u011bli pov\u011bdom\u00ed o samotn\u00e9m v\u00fdvojov\u00e9m procesu, co\u017e n\u00e1m umo\u017enilo z\u00edskat nezaujatou zp\u011btnou vazbu a vyhledat slab\u00e1 m\u00edsta procesu i jednotliv\u00fdch prvk\u016f.<\/p>\n\n\n\n<p>Prvn\u00ed p\u0159edplatitele jsem proto po\u017e\u00e1dal o spolupr\u00e1ci p\u0159i <strong>testov\u00e1n\u00ed<\/strong> tohoto procesu stejn\u011b jako sv\u00e9 nejbli\u017e\u0161\u00ed p\u0159\u00e1tele. Dali jsme dohromady prvn\u00ed re\u00e1ln\u00e9 <strong>reakce<\/strong> a z\u00edskali tak p\u0159edstavu, na \u010dem je je\u0161t\u011b nutn\u00e9 d\u00e1l zapracovat.<\/p>\n\n\n\n<p>P\u0159edplatitel\u00e9 tak z\u00e1rove\u0148 jako prvn\u00ed z\u00edskali p\u0159\u00edstup k fin\u00e1ln\u00ed videobesed\u011b o pouti do <strong>Santiaga de Compostela<\/strong> a je\u0161t\u011b pomohli tento produkt i <strong>proces<\/strong> vylep\u0161it.<\/p>\n\n\n\n<p>Po d\u016fkladn\u00e9m v\u00fdb\u011bru, testov\u00e1n\u00ed, \u00faprav\u00e1ch a realizaci nejr\u016fzn\u011bj\u0161\u00edch \u0159e\u0161en\u00ed i jednotlivost\u00ed jsme tak ve spolupr\u00e1ci s partnery blogu, spole\u010dnost\u00ed <a href=\"https:\/\/www.reklalink.cz\/\">Reklalink<\/a>, nasadili do ostr\u00e9ho provozu <strong>e-shop<\/strong>, kter\u00fd je k prohl\u00e9dnut\u00ed <a href=\"https:\/\/www.jindrichsmitka.cz\/e-shop\/\">(zde)<\/a> i s prvn\u00edm digit\u00e1ln\u00edm produktem <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(\u010dt\u011bte zde)<\/a>.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>U<\/strong><strong>\u017eivatelsk\u00e9 rozhran\u00ed <\/strong><strong>a n\u00e1kupn\u00ed proces<\/strong><\/p>\n\n\n\n<p>E-shop je tak v tuto chv\u00edli v prvn\u00ed funk\u010dn\u00ed verzi. Do budoucna si v\u0161ak zaslou\u017e\u00ed proj\u00edt dal\u0161\u00edm d\u016fkladn\u00fdm rozvojem. Po n\u011bjak\u00e9 dob\u011b se bezesporu nau\u010d\u00edme je\u0161t\u011b v\u00edce o jeho fungov\u00e1n\u00ed a mo\u017en\u00e1 odhal\u00edme dal\u0161\u00ed m\u00edsta pro zlep\u0161en\u00ed.<\/p>\n\n\n\n<p>U\u017e nyn\u00ed v\u00edm, \u017ee ur\u010dit\u00fdm zlep\u0161en\u00edm si do budoucna zaslou\u017e\u00ed proj\u00edt zejm\u00e9na vnit\u0159n\u00ed u\u017eivatelsk\u00e9 rozhran\u00ed. Dal\u0161\u00ed \u00fapravou s c\u00edlem zjednodu\u0161en\u00ed a snaz\u0161\u00ed n\u00e1zornosti \u010dasem projde tak\u00e9 samotn\u00fd <strong>n\u00e1kupn\u00ed proces<\/strong>.<\/p>\n\n\n\n<p>U\u017e nyn\u00ed toti\u017e v\u00edm, \u017ee n\u011bkter\u00e9 d\u00edl\u010d\u00ed kroky lze d\u00e1le vylep\u0161it. Jejich pokrok si v\u0161ak vy\u017e\u00e1d\u00e1 dal\u0161\u00ed \u010das, tak\u017ee v tomto ohledu jsme op\u011bt na za\u010d\u00e1tku dal\u0161\u00ed velk\u00e9 cesty. K \u00fasp\u011b\u0161n\u00e9 realizaci t\u011bchto krok\u016f je v\u0161ak nutn\u00e9 stanoven\u00ed vyt\u010den\u00e9ho c\u00edle <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/05\/02\/stanovovani-cilu-v-beznem-zivote-i-na-zivotni-pouti\/\">(v\u00edce o stanovov\u00e1n\u00ed c\u00edl\u016f zde)<\/a>.<\/p>\n\n\n\n<p><strong>Rozvoj blogu nekon\u010d\u00ed<\/strong><\/p>\n\n\n\n<p>Spole\u010dn\u011b se spu\u0161t\u011bn\u00edm e-shopu jste si tak\u00e9 mohli v\u0161imnout, \u017ee krom\u011b samotn\u00e9ho digit\u00e1ln\u00edho produktu, tedy videobesedy a e-shopu se m\u00edrn\u011b zm\u011bnilo i menu, ve kter\u00e9m jsem p\u0159izp\u016fsobil z\u00e1lo\u017eku <strong>slu\u017eby<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/sluzby\/\">(zde)<\/a>. Prost\u0159ednictv\u00edm tohoto blogu tak nab\u00edz\u00edm dal\u0161\u00ed zaj\u00edmav\u00e9 slu\u017eby a rovnou vyb\u00edz\u00edm z\u00e1jemce k jejich prostudov\u00e1n\u00ed a p\u0159\u00edpadn\u00e9mu kontaktu p\u0159i z\u00e1jmu o spolupr\u00e1ci.<\/p>\n\n\n\n<p>Po dlouh\u00e9 dob\u011b jsem tak\u00e9 zm\u011bnil medailonek i z\u00e1lo\u017ece \u201eO mn\u011b\u201c <a href=\"https:\/\/www.jindrichsmitka.cz\/o-mne\/\">(\u010dt\u011bte zde)<\/a>, kde se nyn\u00ed dozv\u00edte aktu\u00e1ln\u011bj\u0161\u00ed verzi toho na \u010dem pr\u00e1v\u011b pracuji.<\/p>\n\n\n\n<p>T\u011bmito zm\u011bnami v\u0161ak pr\u00e1ce na zlep\u0161ov\u00e1n\u00ed blogu nekon\u010d\u00ed. Naopak zb\u00fdv\u00e1 je\u0161t\u011b mnoho dal\u0161\u00edch d\u00edl\u010d\u00edch vylep\u0161en\u00ed, kter\u00e9 tento blog do budoucna \u010dekaj\u00ed.<\/p>\n\n\n\n<p><strong>Zm\u011bna vzhledu i sd\u00edlen\u00ed<\/strong><\/p>\n\n\n\n<p>A\u017e p\u0159ijde ta prav\u00e1 chv\u00edle, tak se m\u016f\u017eete t\u011b\u0161it na aktualizaci vzhledu. P\u0159edpokl\u00e1d\u00e1m, \u017ee dosavadn\u00ed funk\u010dn\u00ed struktura i rozvr\u017een\u00ed z\u016fstane v\u00edcem\u00e9n\u011b beze zm\u011bny. Prom\u011bnou v\u0161ak bude muset proj\u00edt je\u0161t\u011b z\u00e1hlav\u00ed, aby l\u00e9pe odpov\u00eddalo nov\u00e9 dob\u011b. Postoup\u00edme tak\u00e9 v oblasti u\u017e\u0161\u00edho propojen\u00ed se soci\u00e1ln\u00edmi s\u00edt\u011bmi, roz\u0161\u00ed\u0159en\u00edm partnersk\u00e9 spolupr\u00e1ce a dal\u0161\u00edmi prvky.<\/p>\n\n\n\n<p>Pova\u017euji v\u0161ak za d\u016fle\u017eit\u00e9 posouvat jednotliv\u00e9 kroky sm\u011brem ke zd\u00e1rn\u00e9mu dosa\u017een\u00ed fin\u00e1ln\u00ed p\u0159edstavy o budouc\u00edm fungov\u00e1n\u00ed, podob\u011b a uplatn\u011bn\u00ed blogu. V prav\u00fd \u010das se pak i tyto zm\u011bny na blogu projev\u00ed.<\/p>\n\n\n\n<p><strong>Dal\u0161\u00ed f\u00e1ze: Digit\u00e1ln\u00ed marketing<\/strong><\/p>\n\n\n\n<p>Sou\u010dasn\u011b s dokon\u010den\u00edm e-shopu i digit\u00e1ln\u00edho produktu tak nazr\u00e1v\u00e1 \u010das zapracovat hloub\u011bji tak\u00e9 na t\u00e9matu <strong>Digit\u00e1ln\u00ed marketing<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/08\/01\/jak-na-digitalni-a-online-marketing-zaklady-prace-bez-velkych-nakladu\/\">(\u010dt\u011bte v\u00edce zde)<\/a> a dal\u0161\u00edch d\u00edl\u010d\u00edch zlep\u0161en\u00edch. A kdy jindy je lep\u0161\u00ed \u010das za\u010d\u00edt s propagac\u00ed, ne\u017e pr\u00e1v\u011b te\u010f.<\/p>\n\n\n\n<p>Ve \u010dten\u00ed tak m\u016f\u017eete voln\u011b nav\u00e1zat pr\u00e1v\u011b prohl\u00eddkou nov\u00e9ho e-shopu a nejl\u00e9pe rovnou objedn\u00e1n\u00edm prvn\u00edho digit\u00e1ln\u00edho produktu na blogu \u2013 Videobesedy o pouti do <strong>Santiaga de Compostela<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(pokra\u010dujte zde)<\/a>.<\/p>\n\n\n\n<p>I nad\u00e1le se tak budete moct t\u011b\u0161it na zaj\u00edmav\u00e1 t\u00e9mata. <em>Rozhodn\u011b se proto <strong>zapi\u0161t\u011b k odb\u011bru novinek<\/strong> do formul\u00e1\u0159e n\u00ed\u017ee, aby V\u00e1m nic neuniklo nebo <strong>podpo\u0159te provoz<\/strong> tohoto blogu p\u0159\u00edsp\u011bvkem <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/13\/podporte-dalsi-rozvoj-blogu\">(v\u00edce zde)<\/a>.<\/em><\/p>\n\n\n\n<p><strong>P\u0159ihl\u00e1sit k odb\u011bru novinek:<\/strong> [mc4wp_form id=&#8220;175&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spou\u0161t\u00edme e-shop jako zavr\u0161en\u00ed projektu do po\u010d\u00e1tku digitalizace. Nau\u010dili jsme se nov\u00fdm dovednostem online a vytvo\u0159ili digit\u00e1ln\u00ed produkt. Od pochopen\u00ed k realizaci a d\u00e1l na Digit\u00e1ln\u00ed marketing.<\/p>\n","protected":false},"author":2,"featured_media":2840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[1193,1233,1234,1235,1236,1237,1238,1239,1169,1240,1241],"class_list":["post-2830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myslenky","tag-digitalizace","tag-digitalni-marketing","tag-digitalni-produkt","tag-e-shop","tag-internetovy-prodej","tag-online-distribucni-kanal","tag-online-marketing","tag-online-prodej","tag-projekt","tag-sluzby","tag-zmenovy-projekt"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.jindrichsmitka.cz\/wp-content\/uploads\/2020\/07\/E-shop3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2830"}],"version-history":[{"count":0,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media\/2840"}],"wp:attachment":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}