{"id":2936,"date":"2020-08-01T12:38:52","date_gmt":"2020-08-01T10:38:52","guid":{"rendered":"https:\/\/www.jindrichsmitka.cz\/?p=2936"},"modified":"2020-08-01T12:38:52","modified_gmt":"2020-08-01T10:38:52","slug":"jak-na-digitalni-a-online-marketing-zaklady-prace-bez-velkych-nakladu","status":"publish","type":"post","link":"https:\/\/www.jindrichsmitka.cz\/index.php\/2020\/08\/01\/jak-na-digitalni-a-online-marketing-zaklady-prace-bez-velkych-nakladu\/","title":{"rendered":"Jak na digit\u00e1ln\u00ed a online marketing \u2013 z\u00e1klady pr\u00e1ce bez velk\u00fdch n\u00e1klad\u016f"},"content":{"rendered":"\n<p><strong>Online marketing bez n\u00e1klad\u016f pro vlastn\u00ed digit\u00e1ln\u00ed projekt. Jak\u00e9 jsou z\u00e1klady pr\u00e1ce, strategie a postupy. Jak k t\u00e9to pr\u00e1ci pou\u017e\u00edvat data, n\u00e1stroje SEO optimalizace, kl\u00ed\u010dov\u00e1 slova, odkazov\u00e1n\u00ed a soci\u00e1ln\u00ed s\u00edt\u011b.<\/strong><\/p>\n\n\n\n<p>V souvislosti se spu\u0161t\u011bn\u00edm nov\u00e9ho <strong>e-shopu<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/07\/18\/spusteni-e-shopu-alias-projekt-pocatku-digitalizace\/\">(psal jsem zde)<\/a> ur\u010den\u00e9ho pro za\u010d\u00e1tek k prodeji origin\u00e1ln\u00ed <strong>online tvorby<\/strong>, do kter\u00e9 spad\u00e1 nap\u0159\u00edklad prvn\u00ed<strong> digit\u00e1ln\u00ed produkt<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(psal jsem zde)<\/a>, p\u0159ich\u00e1z\u00ed tak\u00e9 nutnost dostat informaci o dostupnosti takov\u00e9ho materi\u00e1lu k dal\u0161\u00edm lidem a z\u00e1jemc\u016fm.<\/p>\n\n\n\n<p>A pr\u00e1v\u011b <strong>digit\u00e1ln\u00ed marketing<\/strong> a <strong>online marketing<\/strong> je t\u00e9ma, kter\u00e9 jsem doposud pr\u016fb\u011b\u017en\u011b rozv\u00edjel a nyn\u00ed je pot\u0159eba na n\u011bm d\u016fkladn\u011bji zapracovat. Tak\u017ee jsem si od te\u010f vytvo\u0159il vcelku souvisl\u00fd <strong>strategick\u00fd pl\u00e1n online marketingu<\/strong>, podle kter\u00e9ho budu projekt tohoto webu <a href=\"http:\/\/www.jindrichsmitka.cz\/\">www.jindrichsmitka.cz<\/a> nad\u00e1le rozv\u00edjet.<\/p>\n\n\n\n<p>Dosp\u011bl jsem k z\u00e1v\u011bru, \u017ee ani nen\u00ed nutn\u00e9 m\u00edt p\u0159ipraven\u00fd velk\u00fd rozpo\u010det. M\u00edsto toho je ale t\u0159eba nav\u00e1zat na konstantn\u00ed, dlouhodobou a c\u00edlenou pr\u00e1ci. Sta\u010d\u00ed p\u0159itom d\u011blat tuto pr\u00e1ci pe\u010dliv\u011b a s rozmyslem a v\u011bd\u011bt, co a jak se vlastn\u011b d\u011bl\u00e1 a pro\u010d.<\/p>\n\n\n\n<p>Mou dlouhodobou p\u0159ednost\u00ed na tomto blogu je dobr\u00fd obsah. A to je koneckonc\u016f i z\u00e1klad pro jak\u00fdkoli \u00fasp\u011bch v <strong>online marketingu<\/strong> a prost\u0159ed\u00ed internetu obecn\u011b. V z\u00e1plav\u011b mno\u017estv\u00ed obsahu, kter\u00fd na je webu dostupn\u00fd prakticky na jak\u00e9koli t\u00e9ma, tak nen\u00ed snadn\u00e9 pozornost z\u00e1jemc\u016f p\u0159it\u00e1hnout ani si j\u00ed udr\u017eet <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/06\/20\/pozornost-aneb-jak-neztracet-cas\/\">(o pozornosti a jej\u00edm zac\u00edlen\u00ed jsem psal zde)<\/a>.<\/p>\n\n\n\n<p>A kl\u00ed\u010dem k udr\u017een\u00ed pozornosti je pr\u00e1v\u011b poskytovat kvalitn\u00ed obsah, kter\u00fd \u010dten\u00e1\u0159e n\u011bjak\u00fdm zp\u016fsobem skute\u010dn\u011b obohat\u00ed. Dlouhodob\u011b se p\u0159itom zam\u011b\u0159uji na t\u00e9mata, kter\u00e1 osobn\u011b pro\u017e\u00edv\u00e1m a \u0159e\u0161\u00edm a sna\u017e\u00edm se p\u0159ich\u00e1zet na nov\u00e9 zp\u016fsoby, jak je mohu vy\u0159e\u0161it l\u00e9pe, snadn\u011bji a \u00fa\u010deln\u011bji.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Online marketing j<\/strong><strong>inak a l\u00e9pe \u2013 <\/strong><strong>dlouhodob\u00e1 <\/strong><strong>online <\/strong><strong>strategie<\/strong><\/p>\n\n\n\n<p>A co jsem vlastn\u011b ud\u011blal jinak? Za\u010dal jsem vytvo\u0159en\u00edm dlouhodob\u00e9 obs\u00e1hlej\u0161\u00ed koncepce pro rozvoj <strong>online marketingu<\/strong> v oblasti <strong>online obsahu<\/strong> \u010di jinak <strong>digit\u00e1ln\u00edho obsahu<\/strong>.<\/p>\n\n\n\n<p>V t\u00e9to strategii a koncepci jsem si ur\u010dil z\u00e1kladn\u00ed postupy a p\u0159\u00edstupy k online marketingu, se kter\u00fdmi pracuji a pl\u00e1nuji pracovat a kter\u00e9 maj\u00ed dal\u0161\u00ed potenci\u00e1l a stoj\u00ed za to je do budoucna rozv\u00edjet. Z\u00e1kladn\u00edm kamenem jsou p\u0159itom n\u00ed\u017ee popsan\u00e9 techniky, kter\u00e9 nevy\u017eaduj\u00ed velk\u00e9 n\u00e1klady a je mo\u017en\u00e9 se jim v\u011bnovat pr\u016fb\u011b\u017en\u011b.<\/p>\n\n\n\n<p>Tip: <a href=\"https:\/\/www.jindrichsmitka.cz\/sluzby\/\">Dal\u0161\u00ed informace o \u010dinnostech, kter\u00fdmi se zab\u00fdv\u00e1m najdete v z\u00e1lo\u017ece slu\u017eby (zde).<\/a><\/p>\n\n\n\n<p>V tuto chv\u00edli proto pova\u017euji za d\u016fle\u017eit\u00e9 vytvo\u0159it si informa\u010dn\u00ed z\u00e1klad, se kter\u00fdm pak m\u016f\u017eeme nad\u00e1le pracovat i v popisu <strong>online marketingov\u00e9 strategie<\/strong>. Zam\u011b\u0159\u00edme se proto nyn\u00ed na <strong>z\u00e1kladn\u00ed postupy pr\u00e1ce<\/strong>, kter\u00e9 v tuto chv\u00edli pou\u017e\u00edv\u00e1m, funguj\u00ed a kter\u00e9 mohu na blogu nad\u00e1le zlep\u0161ovat.<\/p>\n\n\n\n<p><strong>Vyu\u017e\u00edvat data<\/strong><\/p>\n\n\n\n<p>U\u017e jsme zm\u00ednili, \u017ee z\u00e1kladem pro online a <strong>digit\u00e1ln\u00ed marketing<\/strong> je zkr\u00e1tka a dob\u0159e solidn\u00ed, \u010dtiv\u00fd a obohacuj\u00edc\u00ed <strong>digit\u00e1ln\u00ed<\/strong><strong> obsah <\/strong><strong>(Digital Content)<\/strong>. U toho se ale \u010dlov\u011bk nesm\u00ed zastavit. Je dobr\u00e9 se tak\u00e9 zam\u011b\u0159it na <strong>data<\/strong> a <strong>informace<\/strong>, kter\u00e9 s sebou n\u00e1v\u0161t\u011bvnost p\u0159in\u00e1\u0161\u00ed.<\/p>\n\n\n\n<p>Ze statistik n\u00e1v\u0161t\u011bvnosti mohu nap\u0159\u00edklad zjistit, kter\u00e9 str\u00e1nky na blogu \u010dten\u00e1\u0159e nejv\u00edc zaj\u00edmaj\u00ed. Sta\u010d\u00ed se p\u0159itom pod\u00edvat do prav\u00e9ho sloupce s v\u00fdpisem nej\u010dten\u011bj\u0161\u00edch \u010dl\u00e1nk\u016f a hned v\u00edte o \u010dem mluv\u00edm. Roz\u0161\u00ed\u0159en\u00e9 informace lze tak\u00e9 naj\u00edt v <strong>Google Analytics<\/strong> <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Google_Analytics\">(v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p>U\u017eite\u010dn\u00e9 informace lze zjistit podle vstupn\u00edch st\u00e1nek, na kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji chod\u00ed, jsou tedy nejhledan\u011bj\u0161\u00edm c\u00edlem. Mohu tak\u00e9 zjistit z jak\u00fdch zdroj\u016f a jak\u00fdmi kan\u00e1ly se n\u00e1v\u0161t\u011bvn\u00edci na blog dost\u00e1vaj\u00ed a pos\u00edlit pr\u00e1ci na t\u011bchto zdroj\u00edch n\u00e1v\u0161t\u011bvnosti. U tohoto blogu p\u0159eva\u017euje organick\u00e9 vyhled\u00e1v\u00e1n\u00ed, tedy takov\u00e9, kdy se z\u00e1jemci na blog dostanou skrze vlastn\u00ed hled\u00e1n\u00ed ve vyhled\u00e1va\u010d\u00edch.<\/p>\n\n\n\n<p><strong>\u010casto hledan\u00e1 slova f\u00e1ze<\/strong><\/p>\n\n\n\n<p><strong>Data<\/strong> lze tak\u00e9 z\u00edskat za vyu\u017eit\u00ed n\u00e1stroj\u016f pro anal\u00fdzu kl\u00ed\u010dov\u00fdch slov nebo hledanosti jednotliv\u00fdch slov a fr\u00e1z\u00ed. T\u00edm lze vyzjistit jak naformulovat komunikaci \u010dl\u00e1nku nebo obsahu, o kter\u00e9m chcete informovat, aby ho na\u0161lo co nejv\u00edce z\u00e1jemc\u016f. Tedy kter\u00e1 slova a fr\u00e1ze z\u00e1jemce nej\u010dast\u011bji zaj\u00edmaj\u00ed.<\/p>\n\n\n\n<p>K z\u00e1kladn\u00edmu p\u0159ehledu lze pou\u017e\u00edt n\u00e1stroje jako nap\u0159\u00edklad <a href=\"https:\/\/trends.google.com\/trends\/explore?geo=US&amp;q=online%20marketing,digit%C3%A1ln%C3%AD%20marketing\">Google trends (zde)<\/a>. Dal\u0161\u00edm bezplatn\u00fdm n\u00e1strojem je tak\u00e9 na\u0161ept\u00e1va\u010d ve vyhled\u00e1v\u00e1n\u00ed, kter\u00fd rovnou navrhuje nej\u010dast\u011bji hledan\u00e9 v\u00fdrazy a fr\u00e1ze. D\u00e1l si mohou z\u00e1jemci vybrat ze \u0161irok\u00e9ho spektra placen\u00fdch n\u00e1stroj\u016f.<\/p>\n\n\n\n<p>V r\u00e1mci placen\u00e9 propagace typu <strong><a href=\"https:\/\/cs.wikipedia.org\/wiki\/Platba_za_kliknut%C3%AD\">PPC <\/a><\/strong>(z angl. Pay per click), kterou pro tento blog zat\u00edm nem\u00e1m pot\u0159ebu pou\u017e\u00edvat, by rozs\u00e1hlej\u0161\u00ed p\u0159ehled o kl\u00ed\u010dov\u00fdch slovech m\u011bly poskytnou pr\u00e1v\u011b n\u00e1stroje pro placenou reklamu jako <strong>Sklik<\/strong> nebo <strong>Adwords<\/strong>.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>SEO optimalizace<\/strong><\/p>\n\n\n\n<p>Se strategi\u00ed, daty a dal\u0161\u00edmi informacemi pak mohu pracovat podle z\u00e1sad <strong><a href=\"https:\/\/cs.wikipedia.org\/wiki\/Optimalizace_pro_vyhled%C3%A1va%C4%8De\">SEO optimalizace<\/a><\/strong> (z anglick\u00e9ho <strong>Search Engine Optimization<\/strong>). Je to v podstat\u011b podporov\u00e1n\u00ed dobr\u00e9ho obsahu ur\u010den\u00e9ho pro \u010dten\u00e1\u0159e s ohledem na vyhled\u00e1vac\u00ed mechanismy internetov\u00fdch vyhled\u00e1va\u010d\u016f typu Google a seznam. C\u00edlem takov\u00e9 aktivity je dosa\u017een\u00ed dobr\u00fdch pozic ve v\u00fdsledc\u00edch <strong>organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/strong>, tedy p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Existuj\u00ed p\u0159itom z\u00e1sady, jak pomoci t\u011bmto vyhled\u00e1vac\u00edm \u201estroj\u016fm\u201c pochopit obsah \u010dl\u00e1nk\u016f tak, aby jej mohli co nejl\u00e9pe za\u0159adit a p\u0159edlo\u017eit prost\u0159ednictv\u00edm sv\u00e9ho vyhled\u00e1v\u00e1n\u00ed z\u00e1jemc\u016fm, kte\u0159\u00ed o t\u00e9ma projev\u00ed z\u00e1jem. Na z\u00e1sady a pokyny Googlu k t\u00e9to oblasti se m\u016f\u017eete pod\u00edvat na jejich webu <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769\">(zde)<\/a>.<\/p>\n\n\n\n<p><strong>Povolen\u00e9 <\/strong><strong>SEO <\/strong><strong>metody <\/strong><strong>v <\/strong><strong>digit\u00e1ln\u00edm <\/strong><strong>a <\/strong><strong>online<\/strong><strong> marketingu<\/strong><\/p>\n\n\n\n<p>Existuje mno\u017estv\u00ed rad a p\u0159\u00edstup\u016f, k t\u00e9to oblasti online marketingu. Ve v\u00fd\u0161e zm\u00edn\u011bn\u00fdch z\u00e1sad\u00e1ch jsou tak\u00e9 popsan\u00e9 jak povolen\u00e9, tak tzv. zak\u00e1zan\u00e9 praktiky, kter\u00e9 vyhled\u00e1va\u010de naopak penalizuj\u00ed sn\u00ed\u017een\u00edm hodnocen\u00ed a pozic ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed povolen\u00fdch metod naopak obsah l\u00e9pe hodnot\u00ed a p\u0159edkl\u00e1daj\u00ed ve vy\u0161\u0161\u00edch pozic\u00edch sv\u00fdch str\u00e1nek vyhled\u00e1v\u00e1n\u00ed, tak\u017ee se k obsahu dostane \u0161ir\u0161\u00ed publikum.<\/p>\n\n\n\n<p><strong>Kl\u00ed\u010dov\u00e1 slova a popisy<\/strong><\/p>\n\n\n\n<p>Google p\u0159\u00edmo na zm\u00edn\u011bn\u00e9m odkazu podporuje vhodn\u00e9 pops\u00e1n\u00ed obsahu v nadpisu, podnadpisech i samotn\u00e9m textu tak, aby vyhled\u00e1vac\u00ed algoritmus na\u0161el, rozpoznal a p\u0159i\u0159adil kl\u00ed\u010dov\u00e1 slova a fr\u00e1ze k obsahu.<\/p>\n\n\n\n<p>Je to samoz\u0159ejm\u011b stejn\u011b dobr\u00e9 pro vyhled\u00e1va\u010de jako pro \u010dten\u00e1\u0159e, aby snadn\u011bji a rychleji rozpoznali, o \u010dem text vlastn\u011b je. To plat\u00ed i pro obrazov\u00fd a jin\u00fd audiovizu\u00e1ln\u00ed obsah, kter\u00fd je nutn\u00e9 popsat spr\u00e1vn\u011b i slovy.<\/p>\n\n\n\n<p>Stejn\u011b tak edita\u010dn\u00ed software pro \u010dl\u00e1nky obsahuje m\u00edsto ur\u010den\u00e9 pro zkr\u00e1cen\u00e9 popisky nebo v\u00fd\u0148atky z obsahu pro vyhled\u00e1va\u010de. Tyto v\u00fd\u0148atky pak (nejen) vyhled\u00e1va\u010de pou\u017e\u00edvaj\u00ed jako zkr\u00e1cen\u00fd v\u00fdpis obsahu pro vlastn\u00ed \u00fa\u010dely a vyplat\u00ed se je proto vhodn\u011b popsat.<\/p>\n\n\n\n<p><strong>Odkazov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n<p>D\u016fle\u017eit\u00fdm a p\u0159\u00ednosn\u00fdm prvkem online marketingu je tak\u00e9 odkazov\u00e1n\u00ed a dopl\u0148ov\u00e1n\u00ed vlastn\u00edch informac\u00ed o vlastn\u00ed relevantn\u00ed obsah i extern\u00ed zdroje. Vyhled\u00e1va\u010de p\u0159i \u010dten\u00ed obsahu projdou tak\u00e9 odkazy a zkontroluj\u00ed, zda na text vhodn\u011b navazuj\u00ed a dopl\u0148uj\u00ed ho.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad p\u00ed\u0161u-li o t\u00e9matu <strong>online marketing<\/strong>, mohu se odkazovat na vlastn\u00ed ji\u017e vytvo\u0159en\u00fd obsah, t\u0159eba s p\u0159idru\u017een\u00fdm t\u00e9matem <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/18\/prilezitosti-digitalni-doby\/\">P\u0159\u00edle\u017eitosti digit\u00e1ln\u00ed doby (zde<\/a>), nebo referen\u010dn\u00ed informa\u010dn\u00ed zdroj jako nap\u0159\u00edklad Wikipedii <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Digit%C3%A1ln%C3%AD_marketing\">(\u010dt\u011bte v\u00edce o online marketingu zde)<\/a>.<\/p>\n\n\n\n<p>Obecn\u011b lze \u0159\u00edci, \u017ee plat\u00ed: \u010d\u00edm v\u011bt\u0161\u00ed relevance (vhodnost) obsahu s odkazy, t\u00edm lep\u0161\u00ed je pak hodnocen\u00ed.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Spolupr\u00e1ce<\/strong><\/p>\n\n\n\n<p>V n\u00e1vaznosti na odkazov\u00e1n\u00ed pak Google v z\u00e1sad\u011b nem\u00e1 r\u00e1d nep\u0159irozen\u00e9 praktiky jako nap\u0159\u00edklad nep\u0159\u00ednosnou, domluvenou nebo placenou v\u00fdm\u011bnu odkaz\u016f mezi str\u00e1nkami. Mnoh\u00e9 \u010dasto pou\u017e\u00edvan\u00e9 metody tak p\u0159\u00edmo spadaj\u00ed do zak\u00e1zan\u00fdch praktik, kter\u00e9 vyhled\u00e1va\u010d penalizuje. Av\u0161ak ani Google ani nikdo jin\u00fd nem\u016f\u017ee lidem br\u00e1nit v p\u0159irozen\u00e9 spolupr\u00e1ci.<\/p>\n\n\n\n<p>Z\u00e1sadn\u00ed premisa p\u0159itom zn\u00ed, vytv\u00e1\u0159et takov\u00fd obsah, kter\u00fd stoj\u00ed za to dal\u0161\u00edm lidem pou\u017e\u00edt, p\u0159epracovat a zodkazovat. Spolupr\u00e1ce pak m\u016f\u017ee prob\u00edhat t\u0159eba v oblasti spole\u010dn\u00e9ho propagov\u00e1n\u00ed t\u00e9matiky nebo produkt\u016f. Je p\u0159itom t\u0159eba dr\u017eet se p\u0159irozen\u00e9 spolupr\u00e1ce. V\u00edce o t\u011bchto z\u00e1sad\u00e1ch, se lze do\u010d\u00edst <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356\">(zde)<\/a>.<\/p>\n\n\n\n<p><strong>Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><\/p>\n\n\n\n<p>Mo\u017en\u00e9 je tak\u00e9 informovat o obsahu a dal\u0161\u00edch informac\u00edch prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed. I ty v\u0161ak maj\u00ed r\u00e1dy origin\u00e1ln\u00ed obsah, tak\u017ee pokud byste se do t\u00e9to oblasti pustili, stoj\u00ed za to p\u0159ipravovat zkr\u00e1cen\u00fd origin\u00e1ln\u00ed obsah p\u0159\u00edmo a pouze pro soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n\n\n\n<p>Pro usnadn\u011bn\u00ed t\u00e9to pr\u00e1ce pak nap\u0159\u00edklad <strong>WordPress<\/strong>, jako\u017eto redak\u010dn\u00ed software na kter\u00e9m b\u011b\u017e\u00ed i tento web <a href=\"https:\/\/cs.wikipedia.org\/wiki\/WordPress\">(\u010dt\u011bte na Wiki zde)<\/a> nebo info v m\u00e9m \u010dl\u00e1nku o <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/06\/13\/opensource-tvorba-a-nastroje-digitalni-doby\/\">Opensource n\u00e1stroj\u00edch (v\u00edce zde)<\/a>, umo\u017e\u0148uje automatick\u00e9 vkl\u00e1d\u00e1n\u00ed p\u0159\u00edsp\u011bvku i s origin\u00e1ln\u00edmi popisky p\u0159\u00edmo do kan\u00e1lu Facebooku.<\/p>\n\n\n\n<p>\u010c\u00e1st informac\u00ed pak sice vezme p\u0159\u00edmo z obsahu \u010dl\u00e1nku, tak\u017ee to nen\u00ed 100 % origin\u00e1ln\u00ed, ale cel\u00e1 edita\u010dn\u00ed praxe se t\u00edm velmi zjednodu\u0161\u00ed. Mimochodem z\u00e1jemci o m\u00e9 p\u0159\u00edsp\u011bvky z Facebooku mohou lajknout <a href=\"https:\/\/www.facebook.com\/jindrichsmitkasantiago\/\">Fb kan\u00e1l tohoto blogu (zde)<\/a>.<\/p>\n\n\n\n<p>Soci\u00e1ln\u00edch s\u00edt\u00ed p\u0159itom existuje cel\u00e1 \u0159ada a je vhodn\u00e9 je pro tento \u00fa\u010del pou\u017e\u00edvat. Dobr\u00e9 v\u00fdsledky p\u0159i spr\u00e1vn\u00e9m rozvoji um\u00ed p\u0159in\u00e1\u0161et nap\u0159\u00edklad platforma <strong>Youtube<\/strong>. Na m\u00e9 prvn\u00ed video jako upout\u00e1vku na p\u0159edstaven\u00fd <strong>digit\u00e1ln\u00ed produkt<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(zde)<\/a> se m\u016f\u017eete pod\u00edvat na Youtube kan\u00e1lu blogu <a href=\"https:\/\/www.youtube.com\/watch?v=FEjwJrarQYQ\">(zde)<\/a>, nebo p\u0159\u00edmo p\u0159ehr\u00e1t video v prohl\u00ed\u017ee\u010di.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pozv\u00e1nka na videobesedu o 3000 Km dlouh\u00e9 pouti do m\u011bsta Santiago de Compostela. Svatojakubsk\u00e1 cesta.\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FEjwJrarQYQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Pozv\u00e1nka na video besedu o 3000 kilometrov\u00e9 pouti do Santiaga de Compostela<\/figcaption><\/figure>\n\n\n\n<p>To bychom pro za\u010d\u00e1tek m\u011bli shrnut\u00e9 z\u00e1kladn\u00ed metody a postupy pro <strong>Online marketing<\/strong> a \u010dasem se k tomuto t\u00e9matu vr\u00e1t\u00edme s hlub\u0161\u00edmi poznatky. <\/p>\n\n\n\n<p><em>V tuto chv\u00edli se tak m\u016f\u017eete pod\u00edvat na Videobesedu o pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(zde)<\/a> a i nad\u00e1le se budete moct t\u011b\u0161it na dal\u0161\u00ed zaj\u00edmav\u00e1 t\u00e9mata. Rozhodn\u011b se proto <strong>zapi\u0161t\u011b k odb\u011bru novinek<\/strong> do formul\u00e1\u0159e n\u00ed\u017ee, aby V\u00e1m nic neuniklo nebo <strong>podpo\u0159te provoz<\/strong> tohoto blogu p\u0159\u00edsp\u011bvkem <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/13\/podporte-dalsi-rozvoj-blogu\">(v\u00edce zde)<\/a>.<\/em><\/p>\n\n\n\n<p><strong>P\u0159ihl\u00e1sit k odb\u011bru novinek:<\/strong> [mc4wp_form id=&#8220;175&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing bez n\u00e1klad\u016f pro vlastn\u00ed digit\u00e1ln\u00ed projekt. Jak\u00e9 jsou z\u00e1klady pr\u00e1ce, strategie a postupy. Jak k t\u00e9to pr\u00e1ci pou\u017e\u00edvat data, n\u00e1stroje SEO optimalizace, kl\u00ed\u010dov\u00e1 slova, odkazov\u00e1n\u00ed a soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n","protected":false},"author":2,"featured_media":2944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[1242,1193,1233,1234,1223,404,1243,413,1238,1244,1245,1246,1173,1247],"class_list":["post-2936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myslenky","tag-bez-nakladu","tag-digitalizace","tag-digitalni-marketing","tag-digitalni-produkt","tag-digitalni-projekt","tag-internet","tag-odkazovani","tag-online","tag-online-marketing","tag-online-obchod","tag-propagace","tag-propagace-na-internetu","tag-strategie","tag-zaklady-prace"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.jindrichsmitka.cz\/wp-content\/uploads\/2020\/08\/Digital-marketing-4.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2936"}],"version-history":[{"count":0,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media\/2944"}],"wp:attachment":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}