{"id":2971,"date":"2020-08-15T09:35:34","date_gmt":"2020-08-15T07:35:34","guid":{"rendered":"https:\/\/www.jindrichsmitka.cz\/?p=2971"},"modified":"2020-08-15T09:35:34","modified_gmt":"2020-08-15T07:35:34","slug":"jak-digitalizace-zlepsuje-lidem-zivot","status":"publish","type":"post","link":"https:\/\/www.jindrichsmitka.cz\/index.php\/2020\/08\/15\/jak-digitalizace-zlepsuje-lidem-zivot\/","title":{"rendered":"Jak digitalizace zlep\u0161uje lidem \u017eivot"},"content":{"rendered":"\n<p><strong>Digitalizace umo\u017e\u0148uje pomoci velk\u00e9mu mno\u017estv\u00ed lid\u00ed najednou. K \u010demu jsou dobr\u00e9 digit\u00e1ln\u00ed produkty, procesy a marketing. Princip fungov\u00e1n\u00ed internetov\u00fdch gigant\u016f typu Google, Amazon a Facebook a jak ho lze uplatnit i v mal\u00e9m podnik\u00e1n\u00ed.<\/strong><\/p>\n\n\n\n<p>Digitalizace a p\u0159echod do digit\u00e1ln\u00edho sv\u011bta <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/11\/prichazi-doba-informacni-a-digitalni-vek\/\">(psal jsem zde)<\/a> p\u0159in\u00e1\u0161\u00ed nezm\u011brn\u00e9 mno\u017estv\u00ed mo\u017enost\u00ed jak pracovat rychleji, snadn\u011bji \u010di l\u00e9pe a efektivn\u011bji. Je to cel\u00fd komplex n\u00e1stroj\u016f, kter\u00e9 n\u00e1m lidem mohou usnadnit \u017eivot.<\/p>\n\n\n\n<p>Od digit\u00e1ln\u00edch produkt\u016f, p\u0159es <strong>online vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong>, <strong>online <\/strong><strong>prodejn\u00ed procesy<\/strong>, <strong>online marketing<\/strong>, platby a digit\u00e1ln\u00ed distribu\u010dn\u00ed kan\u00e1ly pro doru\u010den\u00ed produkt\u016f. Je mnoho v\u011bc\u00ed, kter\u00e9 lze nyn\u00ed p\u0159en\u00e9st na s\u00ed\u0165 do online sv\u011bta, digitalizovat a realizovat tak skute\u010dn\u00e9 \u010dinnosti v digit\u00e1ln\u00edm sv\u011bt\u011b.<\/p>\n\n\n\n<p><strong>Pomoc neomezen\u00e9mu mno\u017estv\u00ed lid\u00ed<\/strong><\/p>\n\n\n\n<p>P\u0159edstavte si, \u017ee m\u016f\u017eete pomoci prakticky neomezen\u00e9mu mno\u017estv\u00ed lid\u00ed najednou. Co k tomu pot\u0159ebujete? <strong>Dobr\u00fd n\u00e1pad<\/strong>, <strong>digit\u00e1ln\u00ed produkt<\/strong>, <strong>digit\u00e1ln\u00ed proces<\/strong>, kter\u00fdm produkt dostanete k z\u00e1kazn\u00edkovi a <strong>digit\u00e1ln\u00ed marketing<\/strong>, kter\u00fd zajist\u00ed, \u017ee se o Va\u0161em projektu dozv\u00ed dostate\u010dn\u00e9 mno\u017estv\u00ed lid\u00ed.<\/p>\n\n\n\n<p>Je to stejn\u00fd princip, na kter\u00e9m vybudovaly sv\u00e9 podnik\u00e1n\u00ed internetov\u00ed giganti typu Google, Amazon, Facebook \u010di Netflix. Stav\u00ed na digit\u00e1ln\u00edch produktech, kter\u00e9 na denn\u00ed b\u00e1zi pom\u00e1haj\u00ed uleh\u010dovat nebo zlep\u0161ovat \u017eivot velk\u00e9mu mno\u017estv\u00ed lid\u00ed nar\u00e1z. Pom\u00e1haj\u00ed p\u0159itom vy\u0159e\u0161it drobn\u00e9 probl\u00e9my velk\u00e9mu mno\u017estv\u00ed lid\u00ed a \u010d\u00edm v\u00edce lidem najednou dok\u00e1\u017eete pomoci, t\u00edm l\u00e9pe pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9.<\/p>\n\n\n\n<p>Nen\u00ed nutn\u00e9 slu\u017eby t\u011bchto firem p\u0159edstavovat, naprost\u00e1 v\u011bt\u0161ina z n\u00e1s je zn\u00e1 a pou\u017e\u00edv\u00e1. D\u016fle\u017eit\u00e9 je, \u017ee podobn\u00fd princip lze uplatnit i v mal\u00e9m podnik\u00e1n\u00ed. Na internetu se dnes pohybujeme prakticky v\u0161ichni a tr\u00e1v\u00edme tam nezanedbatelnou \u010d\u00e1st na\u0161eho \u017eivotn\u00edho \u010dasu. A kde je \u010das, tam je potenci\u00e1l a prostor uplatnit sv\u00e9 schopnosti a pomoci i dal\u0161\u00edm lidem posunout se d\u00e1l.<\/p>\n\n\n\n<p>Poj\u010fme se na jednotliv\u00e9 body pod\u00edvat bl\u00ed\u017ee.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Dobr\u00fd n\u00e1pad<\/strong><\/p>\n\n\n\n<p>Dobr\u00fd n\u00e1pad je z\u00e1kladem ka\u017ed\u00e9ho \u00fasp\u011bchu. S\u00e1m o sob\u011b, bez po\u0159\u00e1dn\u00e9 realizace a dal\u0161\u00edch podp\u016frn\u00fdch krok\u016f v\u0161ak nen\u00ed nic v\u00edc ne\u017e my\u0161lenka. A dobrou my\u0161lenku je pot\u0159eba realizovat neboli zhmotnit, aby mohla m\u00edt pozitivn\u00ed vliv na dal\u0161\u00ed lidi.<\/p>\n\n\n\n<p>Bylo by \u0161koda nech\u00e1vat si dobr\u00e9 n\u00e1pady bez realizace pouze pro sebe. Proto jsem se rozhodl mimo jin\u00e9 na tomto blogu s V\u00e1mi sd\u00edlet cel\u00fd proces tvorby digit\u00e1ln\u00edho produktu, digit\u00e1ln\u00edho prodejn\u00edho kan\u00e1lu i digit\u00e1ln\u00edho marketingu, co\u017e jsou ned\u00edln\u00e9 sou\u010d\u00e1sti fin\u00e1ln\u00ed realizace n\u00e1padu a jeho p\u0159iveden\u00ed k \u017eivotu.<\/p>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed produkty<\/strong><\/p>\n\n\n\n<p>Digit\u00e1ln\u00ed produkt je v podstat\u011b v\u00fdrobek nebo slu\u017eba nehmotn\u00e9ho charakteru, kter\u00fd lze mno\u017eit, ani\u017e by ho ub\u00fdvalo. \u010c\u00edm v\u00edce u\u017eivatel\u016f ho pou\u017eije, t\u00edm l\u00e9pe. <strong>Digit\u00e1ln\u00ed produkt<\/strong> umo\u017e\u0148uje rychl\u00e9 sd\u00edlen\u00ed s prakticky neomezen\u00fdm mno\u017estv\u00edm lid\u00ed bez v\u00fdrazn\u00fdch dodate\u010dn\u00fdch n\u00e1klad\u016f.<\/p>\n\n\n\n<p>Typov\u011b se m\u016f\u017ee jednat nap\u0159\u00edklad o informace, audiovizu\u00e1ln\u00ed d\u00edlo \u010di software. Inspiraci o m\u00e9m digit\u00e1ln\u00edm produktu z oblasti vzd\u011bl\u00e1v\u00e1n\u00ed a sd\u00edlen\u00ed informac\u00ed o Svatojakubsk\u00e9 cest\u011b do Santiaga de Compostela, kter\u00fd pom\u00e1h\u00e1 z\u00e1jemc\u016fm se l\u00e9pe p\u0159ipravit na svou \u017divotn\u00ed pou\u0165 si m\u016f\u017eete <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">p\u0159e\u010d\u00edst v\u00edce (zde)<\/a>.<\/p>\n\n\n\n<p>Produktem v\u0161ak v tomto pojet\u00ed m\u016f\u017ee b\u00fdt i slu\u017eba nebo vzd\u011bl\u00e1v\u00e1n\u00ed, p\u0159i kter\u00e9m Vy pom\u016f\u017eete klient\u016fm, aby se sami mohli l\u00e9pe soust\u0159edit na napl\u0148ov\u00e1n\u00ed sv\u00e9ho posl\u00e1n\u00ed a pot\u0159eb sv\u00fdch z\u00e1kazn\u00edk\u016f ve sv\u00e9m oboru.<\/p>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed proces<\/strong><\/p>\n\n\n\n<p>Digit\u00e1ln\u00ed proces je soubor elektronick\u00fdch a online cest a n\u00e1stroj\u016f umo\u017e\u0148uj\u00edc\u00edch dopravit produkt k lidem a z\u00e1jemc\u016fm. Digit\u00e1ln\u00ed procesy umo\u017e\u0148uj\u00ed tak\u00e9 zjednodu\u0161it v\u00fdm\u011bnu a p\u0159enos informac\u00ed, dat, knowhow, hotov\u00fdch produkt\u016f \u010di jejich \u010d\u00e1st\u00ed. M\u016f\u017ee pomoci usnadnit pr\u00e1ci s hmotn\u00fdmi produkty \u010di slu\u017ebami \u010di zjednodu\u0161ovat organizaci pr\u00e1ce, co\u017e v kone\u010dn\u00e9m d\u016fsledku \u0161et\u0159\u00ed \u010das a pen\u00edze.<\/p>\n\n\n\n<p>V n\u00e1vaznosti na v\u00fd\u0161e zm\u00edn\u011bn\u00fd digit\u00e1ln\u00ed produkt se m\u016f\u017ee jednat o <strong>online distribu\u010dn\u00ed cestu<\/strong> nap\u0159\u00edklad typu <strong>e-shop<\/strong> <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/07\/18\/spusteni-e-shopu-alias-projekt-pocatku-digitalizace\/\">(psal jsem zde)<\/a> nebo ur\u010dit\u00fd <strong>digit\u00e1ln\u00ed prodejn\u00ed kan\u00e1l<\/strong>. Takov\u00fd proces umo\u017e\u0148uje ve velmi kr\u00e1tk\u00e9 dob\u011b dopravit produkt k z\u00e1jemci, aby mu byl co nejd\u0159\u00edve kuprosp\u011bchu.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed marketing<\/strong><\/p>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed marketing<\/strong> je soubor n\u00e1stroj\u016f pro informov\u00e1n\u00ed ve\u0159ejnosti o Va\u0161\u00ed \u010dinnosti <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/08\/01\/jak-na-digitalni-a-online-marketing-zaklady-prace-bez-velkych-nakladu\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. A\u010dkoli star\u00e9 zlat\u00e9 pravidlo \u0159\u00edk\u00e1, \u017ee \u201edobr\u00fd produkt se prod\u00e1v\u00e1 s\u00e1m\u201c, tak ve skute\u010dnosti u\u017e d\u00e1vno v\u00edme, \u017ee potenci\u00e1ln\u00ed z\u00e1kazn\u00edky je pot\u0159eba vhodn\u011b informovat, aby se v z\u00e1plav\u011b informac\u00ed a vzruch\u016f v\u016fbec vyznali <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/06\/20\/pozornost-aneb-jak-neztracet-cas\/\">(o komplikac\u00edch se z\u00e1plavou informac\u00ed psal jsem zde)<\/a>.<\/p>\n\n\n\n<p>Skv\u011bl\u00fd produkt je st\u00e1le z\u00e1kladem, p\u0159esto se o n\u011bm mus\u00ed z\u00e1kazn\u00edci dozv\u011bd\u011bt a digit\u00e1ln\u00ed marketing \u010di jinak <strong>online marketing<\/strong> je vhodn\u00fdm n\u00e1strojem pro takov\u00e9 informov\u00e1n\u00ed. Umo\u017e\u0148uje toti\u017e dopravit informaci k \u0161irok\u00e9mu spektru nebo naopak velmi c\u00edlen\u00e9mu souboru z\u00e1jemc\u016f ve velmi kr\u00e1tk\u00e9 dob\u011b.<\/p>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed zlep\u0161en\u00ed<\/strong><\/p>\n\n\n\n<p>Sou\u010d\u00e1st\u00ed v\u0161ech v\u00fd\u0161e zm\u00edn\u011bn\u00fdch (nejen) digit\u00e1ln\u00edch f\u00e1z\u00ed je tak\u00e9 neust\u00e1l\u00fd proces zlep\u0161en\u00ed a <strong>zlep\u0161ov\u00e1n\u00ed<\/strong>. Digitalizace v tomto ohledu umo\u017e\u0148uje dos\u00e1hnout mno\u017estv\u00ed celkov\u00fdch i d\u00edl\u010d\u00edch zlep\u0161en\u00ed, kter\u00e9 mohou cel\u00e9 procesy i jejich d\u00edl\u010d\u00ed \u010d\u00e1sti usnadnit, zjednodu\u0161it, zrychlit nebo u\u0161et\u0159it lidem \u010das.<\/p>\n\n\n\n<p>Zam\u011b\u0159en\u00edm na zlep\u0161ov\u00e1n\u00ed, nasazov\u00e1n\u00ed a vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch produkt\u016f, proces\u016f, marketingu \u010di dal\u0161\u00edch elektronick\u00fdch postup\u016f p\u0159i <strong>digitalizaci<\/strong><strong> podnik\u00e1n\u00ed<\/strong> lze tak\u00e9 u\u0161et\u0159it nemal\u00e9 mno\u017estv\u00ed \u010dasu a v kone\u010dn\u00e9m d\u016fsledku i pen\u011bz.<\/p>\n\n\n\n<p><strong>Digitalizace v mal\u00e9m podnik\u00e1n\u00edm<\/strong><\/p>\n\n\n\n<p>Nen\u00ed p\u0159itom nutn\u00e9 se hned sna\u017eit nahradit Google. I drobn\u00e9 kroky a zlep\u0161en\u00ed mohou pomoci firm\u00e1m a podnikatel\u016fm se l\u00e9pe soust\u0159edit na svou hlavn\u00ed \u010dinnost. Sta\u010d\u00ed vy\u0159e\u0161it n\u011bjak\u00fd probl\u00e9m, kter\u00fd podnikatel\u00e9 ve Va\u0161em okol\u00ed neust\u00e1le \u0159e\u0161\u00ed a p\u0159esto by se r\u00e1di zam\u011b\u0159ovali na sv\u00e9 hlavn\u00ed podnik\u00e1n\u00ed. <\/p>\n\n\n\n<p>Je dobr\u00e9 se p\u0159itom zam\u011b\u0159it na postupy jak svou \u010dinnost\u00ed u\u0161et\u0159it dal\u0161\u00edm lidem \u010das. Vy\u0159e\u0161it probl\u00e9m a vy\u0159e\u0161it ho co nejv\u011bt\u0161\u00edmu po\u010dtu lid\u00ed najednou je cesta k dobr\u00e9mu v\u00fdsledku.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>P\u0159\u00edklad na deset let digitalizace<\/strong><\/p>\n\n\n\n<p>V oblasti digitalizace se pohybuji ji\u017e bezm\u00e1la deset let. P\u0159\u00edkladem budi\u017e m\u00e1 prvn\u00ed aktivita v digit\u00e1ln\u00edm oboru, kterou je ji\u017e deset let <strong>digitalizace n\u00e1kupn\u00edch proces\u016f<\/strong> v oblasti firemn\u00edho n\u00e1kupu elekt\u0159iny a zemn\u00edho plynu ve spole\u010dnosti Synpact s. r. o. <a href=\"http:\/\/www.synpact.cz\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p>Pom\u00e1h\u00e1m p\u0159itom firm\u00e1m a podnikatel\u016fm odeb\u00edrat elekt\u0159inu a zemn\u00ed plyn za v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00edch podm\u00ednek. Tato \u010dinnost \u0161et\u0159\u00ed z\u00e1kazn\u00edk\u016fm a \u010das i nezanedbateln\u00e9 pen\u00edze. Digit\u00e1ln\u00ed n\u00e1stroj <strong>elektronick\u00fdch aukc\u00ed<\/strong> je p\u0159itom hlavn\u011b n\u00e1strojem, kter\u00fd mi usnad\u0148uje a urychluje pr\u00e1ci s v\u00fdb\u011brem a t\u0159\u00edd\u011bn\u00edm informac\u00ed.<\/p>\n\n\n\n<p><a href=\"Tip: P\u0159\u00edpadn\u00ed z\u00e1jemci o v\u00edce informac\u00ed v t\u00e9to oblasti nech\u0165 se na m\u011b obr\u00e1t\u00ed p\u0159\u00edmo (zde).\" title=\"https:\/\/www.jindrichsmitka.cz\/kontaktni-formular\/\">Tip: P\u0159\u00edpadn\u00ed z\u00e1jemci o v\u00edce informac\u00ed v t\u00e9to oblasti nech\u0165 se na m\u011b obr\u00e1t\u00ed p\u0159\u00edmo (zde).<\/a><\/p>\n\n\n\n<p>Tato \u010dinnost mi umo\u017enila nau\u010dit se mnoh\u00e9 o vlastn\u00edm podnik\u00e1n\u00ed a procestovat sv\u011bt, jeliko\u017e <strong>p<\/strong><strong>odnikat digit\u00e1ln\u011b<\/strong> se d\u00e1 odkudkoli na sv\u011bt\u011b.<\/p>\n\n\n\n<p><strong>Nov\u00e1 doba, nov\u00e9 postupy<\/strong><\/p>\n\n\n\n<p>V n\u00e1vaznosti na p\u0159edchoz\u00ed zku\u0161enosti tak nyn\u00ed nastal \u010das sv\u00e9 <strong>digit\u00e1ln\u00ed podnik\u00e1n\u00ed<\/strong> posunout, roz\u0161\u00ed\u0159it a doplnit o dal\u0161\u00ed <strong>digit\u00e1ln\u00ed slu\u017eby<\/strong> v oblasti digit\u00e1ln\u00edch produkt\u016f, proces\u016f a marketingu.<\/p>\n\n\n\n<p>Na slu\u017eby, kter\u00fdmi se zab\u00fdv\u00e1m nejen v r\u00e1mci tohoto blogu se m\u016f\u017eete pod\u00edvat v z\u00e1lo\u017ece slu\u017eby <a href=\"https:\/\/www.jindrichsmitka.cz\/sluzby\/\">(v\u00edce zde)<\/a>. Dejte mi v\u011bd\u011bt o sv\u00e9m digit\u00e1ln\u00edm z\u00e1m\u011bru \u010di projektu a spole\u010dn\u011b p\u0159ijdeme na zp\u016fsob, \u010d\u00edm mohu usnadnit \u017eivot, uvolnit ruce \u010di u\u0161et\u0159it \u010das digitalizac\u00ed pr\u00e1v\u011b V\u00e1m a Va\u0161emu projektu <a href=\"https:\/\/www.jindrichsmitka.cz\/sluzby\/\">(v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p><em>V tuto chv\u00edli se d\u00e1le m\u016f\u017eete pod\u00edvat na Videobesedu o pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(zde)<\/a> a nad\u00e1le se m\u016f\u017eete t\u011b\u0161it na dal\u0161\u00ed zaj\u00edmav\u00e1 t\u00e9mata. Rozhodn\u011b se proto <strong>zapi\u0161t\u011b k odb\u011bru novinek<\/strong> do formul\u00e1\u0159e n\u00ed\u017ee, aby V\u00e1m nic neuniklo nebo <strong>podpo\u0159te provoz<\/strong> tohoto blogu p\u0159\u00edsp\u011bvkem <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/13\/podporte-dalsi-rozvoj-blogu\">(v\u00edce zde)<\/a>.<\/em><\/p>\n\n\n\n<p><strong>P\u0159ihl\u00e1sit k odb\u011bru novinek:<\/strong> [mc4wp_form id=&#8220;175&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalizace umo\u017e\u0148uje pomoci velk\u00e9mu mno\u017estv\u00ed lid\u00ed najednou. K \u010demu jsou dobr\u00e9 digit\u00e1ln\u00ed produkty, procesy a marketing. Princip fungov\u00e1n\u00ed internetov\u00fdch gigant\u016f typu Google, Amazon a Facebook a jak ho lze uplatnit i v mal\u00e9m podnik\u00e1n\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":2972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56,1043],"tags":[1248,1193,1233,1249,1234,1250,1251,998,1252,180],"class_list":["post-2971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myslenky","category-podnikani","tag-amazon","tag-digitalizace","tag-digitalni-marketing","tag-digitalni-proces","tag-digitalni-produkt","tag-internetovy-gigant","tag-male-podnikani","tag-podnikani","tag-princip-fungovani","tag-zivot"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.jindrichsmitka.cz\/wp-content\/uploads\/2020\/08\/pexels-serpstat-572056.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2971"}],"version-history":[{"count":0,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media\/2972"}],"wp:attachment":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}