{"id":2989,"date":"2020-09-12T10:24:18","date_gmt":"2020-09-12T08:24:18","guid":{"rendered":"https:\/\/www.jindrichsmitka.cz\/?p=2989"},"modified":"2020-09-12T10:24:18","modified_gmt":"2020-09-12T08:24:18","slug":"digitalizace-cesta-od-napadu-k-digitalnimu-produktu","status":"publish","type":"post","link":"https:\/\/www.jindrichsmitka.cz\/index.php\/2020\/09\/12\/digitalizace-cesta-od-napadu-k-digitalnimu-produktu\/","title":{"rendered":"Digitalizace: Cesta od n\u00e1padu k digit\u00e1ln\u00edmu produktu"},"content":{"rendered":"\n<p><strong>Od n\u00e1padu k realizaci digit\u00e1ln\u00edho produktu. Shrnut\u00ed zm\u011bnov\u00e9 cesty k digitalizaci. Jak\u00e9 kroky bylo nutn\u00e9 proj\u00edt, za \u010d\u00edm sm\u011b\u0159ovat, co se nau\u010dit, na co si d\u00e1vat pozor a jak\u00e9 n\u00e1stroje jsme pou\u017eili cestou k c\u00edli.<\/strong><\/p>\n\n\n\n<p>Za\u010d\u00e1tkem leto\u0161n\u00edho roku jsme v\u0161ichni v na\u0161\u00ed kr\u00e1sn\u00e9 vlasti plnou parou vstoupili do digit\u00e1ln\u00edho v\u011bku <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/11\/prichazi-doba-informacni-a-digitalni-vek\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. Byl to p\u0159echod mo\u017en\u00e1 trochu prudk\u00fd a ne\u010dekan\u00fd, ale o to v\u00fdznamn\u011bj\u0161\u00ed. Mnoz\u00ed jsme se p\u0159itom nau\u010dili vyu\u017e\u00edvat n\u00e1stroje a mo\u017enosti, kter\u00e9 n\u00e1m digitalizace poskytuje.<\/p>\n\n\n\n<p>Na blogu <a href=\"http:\/\/www.jindrichsmitka.cz\/\">www.jindrichsmitka.cz<\/a> jste se mnou m\u011bli od za\u010d\u00e1tku leto\u0161n\u00edho roku tak\u00e9 mo\u017enost sledovat velkou transformaci z poskytovatele zaj\u00edmav\u00e9ho digit\u00e1ln\u00edho obsahu na platformu pro prodej digit\u00e1ln\u00edch produkt\u016f. Sledovali jste tak cestu od n\u00e1padu k realizaci digit\u00e1ln\u00edho produktu.<\/p>\n\n\n\n<p>A to je prozat\u00edm jen za\u010d\u00e1tek. Mnoh\u00e9 dal\u0161\u00ed zaj\u00edmav\u00e9 digit\u00e1ln\u00ed produkty, slu\u017eby a pozn\u00e1v\u00e1n\u00ed na n\u00e1s teprve \u010dekaj\u00ed. Poj\u010fme si pro za\u010d\u00e1tek t\u00e9to dal\u0161\u00ed etapy nejprve shrnout, co jsme se vlastn\u011b b\u011bhem t\u00e9to prom\u011bny doposud nau\u010dili a poznali.<\/p>\n\n\n\n<p><strong>Rozpoznat p\u0159\u00edle\u017eitost<\/strong><\/p>\n\n\n\n<p>Pro za\u010d\u00e1tek m\u00e1m radost, \u017ee se n\u00e1m poda\u0159ilo rozpoznat p\u0159\u00edle\u017eitosti, kter\u00e9 tato digit\u00e1ln\u00ed doba p\u0159in\u00e1\u0161\u00ed. Zvolili jsme si t\u00edm toti\u017e rovnou sm\u011br, kter\u00fdm budeme pokra\u010dovat i do budoucna. A to je <strong>digitalizace<\/strong>, <strong>digit\u00e1ln\u00ed produkty<\/strong> a <strong>digit\u00e1ln\u00ed marketing<\/strong>.<\/p>\n\n\n\n<p>Nejlep\u0161\u00ed je pak za\u010d\u00edt n\u011b\u010d\u00edm, co u\u017e zn\u00e1me a v tomto p\u0159\u00edpad\u011b to byla beseda o pouti do Santiaga de Compostela, se kterou jsem projel republiku k\u0159\u00ed\u017eem kr\u00e1\u017eem <a href=\"https:\/\/www.jindrichsmitka.cz\/2018\/04\/16\/ceskomoravske-besedovani\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. Nav\u00e1zali jsme na n\u00ed proto vytvo\u0159en\u00edm digit\u00e1ln\u00ed verze t\u00e9to besedy o 3000 Km dlouh\u00e9 pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(k vid\u011bn\u00ed zde)<\/a>.<\/p>\n\n\n\n<p><strong>Nau\u010dit se nov\u00fdm dovednostem<\/strong><\/p>\n\n\n\n<p>Kdy\u017e jsme v\u011bd\u011bli, co vlastn\u011b chceme d\u011blat, p\u0159i\u0161lo na \u0159adu hled\u00e1n\u00ed n\u00e1stroj\u016f a \u0159e\u0161en\u00ed jak c\u00edle dos\u00e1hnout. Pro za\u010d\u00e1tek jsem si tedy vyp\u016fj\u010dil digit\u00e1ln\u00ed fotoapar\u00e1t a za\u010dal nat\u00e1\u010det besedu.<\/p>\n\n\n\n<p>Sou\u010dasn\u011b s t\u00edm se za\u010dali objevovat v\u00fdzvy ke zpracov\u00e1n\u00ed nato\u010den\u00e9ho materi\u00e1lu a proto jsme se sou\u010dasn\u011b s t\u00edm pustili do hled\u00e1n\u00ed nov\u00fdch \u0159e\u0161en\u00ed, kter\u00e9 by umo\u017enily realizovat <strong>digit\u00e1ln\u00ed produkt<\/strong>.<\/p>\n\n\n\n<p>Zjistili jsme, \u017ee pro realizaci takov\u00e9ho c\u00edle existuje dokonce cel\u00e1 paleta n\u00e1stroj\u016f a z t\u00e9to nep\u0159ebern\u00e9 nab\u00eddky si mus\u00edme vybrat to nejlep\u0161\u00ed. Z nep\u0159ebern\u00e9 nab\u00eddky jsme si proto vybrali nejvhodn\u011bj\u0161\u00ed pracovn\u00ed n\u00e1stroj na st\u0159ih\u00e1n\u00ed vide\u00ed a za\u010dali se s n\u00edm u\u010dit pracovat <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/25\/dovednosti-digitalni-doby-a-open-source-platformy\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Stanovovat si c\u00edl<\/strong>e<\/p>\n\n\n\n<p>B\u011bhem t\u00e9to doby jsme tak\u00e9 m\u011bli stanov\u00e9 dva velk\u00e9 c\u00edle, kter\u00e9 jsme pr\u016fb\u011b\u017en\u011b napl\u0148ovali. Jedn\u00edm bylo vytvo\u0159it samotn\u00fd digit\u00e1ln\u00ed produkt, zm\u00edn\u011bnou video-besedu, a druh\u00fdm pak vytvo\u0159en\u00ed digit\u00e1ln\u00ed prodejn\u00ed cesty tak, aby si produkt mohl na blogu ka\u017ed\u00fd z\u00e1jemce zakoupit.<\/p>\n\n\n\n<p>Nau\u010dili jsme se p\u0159itom stanovovat si c\u00edle a j\u00edt si za nimi a\u017e do \u00fasp\u011b\u0161n\u00e9ho fin\u00e1le, tak abychom naplnili sv\u016fj velk\u00fd \u00fakol <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/05\/02\/stanovovani-cilu-v-beznem-zivote-i-na-zivotni-pouti\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. Osobn\u011b jsem se p\u0159itom nau\u010dil, \u017ee je lep\u0161\u00ed pracovat s takov\u00fdmi c\u00edli pr\u016fb\u011b\u017en\u011b a z\u00e1rove\u0148 sou\u010dasn\u011b, aby nedoch\u00e1zelo ke zbyte\u010dn\u00fdm \u010dasov\u00fdm prostoj\u016fm v realizaci.<\/p>\n\n\n\n<p><strong>Hledat nov\u00e1 \u0159e\u0161en\u00ed<\/strong><\/p>\n\n\n\n<p>Nau\u010dili jsme se tak\u00e9 pr\u00e1v\u011b d\u00edky t\u011bmto nutn\u00fdm zm\u011bn\u00e1m p\u0159i cest\u011b za sv\u00fdm c\u00edlem hledat nov\u00e1 a neot\u0159el\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 n\u00e1s k t\u011bmto c\u00edl\u016fm posouvaj\u00ed <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/05\/16\/reseni-ktera-inspiruji\/\">(\u010dtete v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p><strong>Pou\u017e\u00edvat open-source n\u00e1stroje<\/strong><\/p>\n\n\n\n<p>Poznali jsme a vyzkou\u0161eli si tak\u00e9 pr\u00e1ci s nejedn\u00edm open-source n\u00e1strojem, kter\u00e9 jejich tv\u016frci poskytuj\u00ed u\u017eivatel\u016fm bez nutnosti platit za n\u011b horentn\u00ed sumy a obvykle je m\u016f\u017ee vyu\u017e\u00edt ka\u017ed\u00fd bez omezen\u00ed.<\/p>\n\n\n\n<p>Nau\u010dili jsme se t\u00edm tak\u00e9 neb\u00e1t se open-source n\u00e1stroj\u016f a vyb\u00edrat z nich ty zaj\u00edmav\u00e9 <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/06\/13\/opensource-tvorba-a-nastroje-digitalni-doby\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. A mysl\u00edm, \u017ee celkem poslou\u017eily sv\u00e9mu \u00fa\u010delu.<\/p>\n\n\n\n<p><strong>Zac\u00edlit pozornost a \u010das<\/strong><\/p>\n\n\n\n<p>Poznali jsme p\u0159itom jak\u00fd m\u00e1 vztah pozornost a \u010das a jak se soust\u0159edit na c\u00edl ani\u017e bychom p\u0159itom zbyte\u010dn\u011b ztr\u00e1celi \u010das. Pak toti\u017e m\u016f\u017ee \u010dlov\u011bk v\u011bnovat pozornost t\u011bm spr\u00e1vn\u00fdm projekt\u016fm, na kter\u00fdch z\u00e1le\u017e\u00ed <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/06\/20\/pozornost-aneb-jak-neztracet-cas\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p><strong>Vydr\u017eet a\u017e do c\u00edle<\/strong><\/p>\n\n\n\n<p>Nau\u010dili jsme se pokra\u010dovat sm\u011brem k c\u00edli i kdy\u017e to ob\u010das trv\u00e1 dlouho a \u010dlov\u011bk p\u0159itom n\u011bkdy nevid\u00ed sv\u016fj c\u00edl. I tomu n\u00e1s ale u\u017e u\u010dila <strong>Svatojakubsk\u00e1 cesta<\/strong>, kdy\u017e v mezet\u00e1ch \u010dlov\u011bk putoval dol\u00edkem, kde dlouho nen\u00ed vid\u011bt horizont <a href=\"https:\/\/www.jindrichsmitka.cz\/2016\/09\/28\/mezety\/\">(\u010dt\u011bte zde)<\/a>.<\/p>\n\n\n\n<p>Je p\u0159itom t\u0159eba m\u00edt a dob\u0159e zn\u00e1t sv\u016fj c\u00edl, st\u00e1le v n\u011bj v\u011b\u0159it a pracovat s vizemi, strategi\u00ed, projekty i d\u00edl\u010d\u00edmi c\u00edli a pokroky <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/05\/02\/stanovovani-cilu-v-beznem-zivote-i-na-zivotni-pouti\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. A jeliko\u017e jsme odbour\u00e1vali jednu p\u0159ek\u00e1\u017eku za druhou, tak jsme si znovu vyzkou\u0161eli, jak\u00e9 to je doj\u00edt mal\u00fdmi kr\u016f\u010dky k velk\u00fdm spln\u011bn\u00fdm c\u00edl\u016fm <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/07\/04\/digitalni-projekty-jako-vyzva-pro-maratonce\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p><strong>Spu\u0161t\u011bn\u00ed e-shopu<\/strong><\/p>\n\n\n\n<p>Na za\u010d\u00e1tku l\u00e9ta jsme si tak splnili i druh\u00fd velk\u00fd c\u00edl na t\u00e9to zm\u011bnov\u00e9 cest\u011b a t\u00edm bylo doplnit na blogu e-shop. Je to v podstat\u011b digit\u00e1ln\u00ed prodejn\u00ed cesta, kter\u00e1 umo\u017e\u0148uje tuto tvorbu prod\u00e1vat anga\u017eovan\u00fdm z\u00e1jemc\u016fm <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/07\/18\/spusteni-e-shopu-alias-projekt-pocatku-digitalizace\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p>A je to nav\u00edc velmi u\u017eite\u010dn\u00fd n\u00e1stroj, kter\u00fd se bude brzy hodit i na dal\u0161\u00ed p\u0159ipravovan\u00e9 produkty.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed marketing<\/strong><\/p>\n\n\n\n<p>V r\u00e1mci na\u0161\u00ed cesty jsem V\u00e1m tak\u00e9 uk\u00e1zal n\u011bkter\u00e9 z\u00e1klady digit\u00e1ln\u00edho marketingu, se kter\u00fdmi je mo\u017en\u00e9 v r\u00e1mci <strong>online marketing<\/strong>u pracovat <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/08\/01\/jak-na-digitalni-a-online-marketing-zaklady-prace-bez-velkych-nakladu\/\">(\u010dt\u011bte zde)<\/a>. Jsou to prax\u00ed ov\u011b\u0159en\u00e9 tipy a postupy, kter\u00e9 dob\u0159e funguj\u00ed.<\/p>\n\n\n\n<p><strong>Zlep\u0161ov\u00e1n\u00ed \u017eivota digitalizac\u00ed<\/strong><\/p>\n\n\n\n<p>U\u017e tak\u00e9 v\u00edme, jak digitalizace m\u016f\u017ee lidem zlep\u0161it a zjednodu\u0161it \u017eivot <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/08\/15\/jak-digitalizace-zlepsuje-lidem-zivot\/\">(\u010dt\u011bte v\u00edce zde)<\/a> a to zejm\u00e9na drobn\u00fdmi zlep\u0161en\u00edmi, ale za to velk\u00e9mu mno\u017estv\u00ed lid\u00ed. A v\u00edme tak\u00e9 k \u010demu je dobr\u00fd obsahov\u00fd marketing a jak pracovat s decentralizovan\u00fdmi informacemi <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/08\/29\/decentralizovane-informace-obsahovy-nebo-li-content-marketing\/\">(\u010dt\u011bte zde)<\/a>.<\/p>\n\n\n\n<p><strong>V\u00fdsledkem re\u00e1ln\u00fd v\u00fdstup<\/strong><\/p>\n\n\n\n<p>V\u00fdsledkem je pak <strong>digit\u00e1ln\u00ed produkt<\/strong> Videobeseda o 3000 kilometr\u016f dlouh\u00e9 pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(pod\u00edvat se m\u016f\u017eete zde)<\/a>, kterou si m\u016f\u017eete po\u0159\u00eddit p\u0159es tento blog a nechat se d\u00e1le inspirovat. V\u00fdhodou takov\u00e9ho d\u00edla je, \u017ee si jej m\u016f\u017ee po\u0159\u00eddit velk\u00e9 mno\u017estv\u00ed lid\u00ed a nijak ho p\u0159itom neubude.<\/p>\n\n\n\n<p>Pozv\u00e1nka: <\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"Pozv\u00e1nka na videobesedu o 3000 Km dlouh\u00e9 pouti do m\u011bsta Santiago de Compostela. Svatojakubsk\u00e1 cesta.\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FEjwJrarQYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>A i kdy\u017e to byla velk\u00e1 cesta velk\u00e9 prom\u011bny, tak jsme d\u00edky jej\u00edmu pro\u0161lap\u00e1n\u00ed pokro\u010dili na novou \u00farove\u0148. Na tomto blogu tak do budoucna m\u016f\u017eete \u010dekat dal\u0161\u00ed p\u0159\u00edr\u016fstky v oblasti digit\u00e1ln\u00edch produkt\u016f, kter\u00e9 mohou z\u00e1jemc\u016fm zlep\u0161it \u017eivot a pomoci se n\u011bco dozv\u011bd\u011bt, nau\u010dit se nov\u00fdm dovednostem a posunout se d\u00e1l.<\/p>\n\n\n\n<p><em>M\u016f\u017eete se tak\u00e9 d\u00e1le pod\u00edvat na Videobesedu o pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(zde)<\/a> a nad\u00e1le se m\u016f\u017eete t\u011b\u0161it na dal\u0161\u00ed zaj\u00edmav\u00e1 t\u00e9mata. Rozhodn\u011b se proto <strong>zapi\u0161t\u011b k odb\u011bru novinek<\/strong> do formul\u00e1\u0159e n\u00ed\u017ee, aby V\u00e1m nic neuniklo nebo <strong>podpo\u0159te provoz<\/strong> tohoto blogu p\u0159\u00edsp\u011bvkem <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/13\/podporte-dalsi-rozvoj-blogu\">(v\u00edce zde)<\/a>.<\/em><\/p>\n\n\n\n<p><strong>P\u0159ihl\u00e1sit k odb\u011bru novinek:<\/strong> [mc4wp_form id=&#8220;175&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od n\u00e1padu k realizaci digit\u00e1ln\u00edho produktu. Shrnut\u00ed zm\u011bnov\u00e9 cesty k digitalizaci. Jak\u00e9 kroky bylo nutn\u00e9 proj\u00edt, za \u010d\u00edm sm\u011b\u0159ovat, co se nau\u010dit, na co si d\u00e1vat pozor a jak\u00e9 jsme pou\u017eili n\u00e1stroje cestou k c\u00edli.<\/p>\n","protected":false},"author":2,"featured_media":2990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[1234,1258,648,289],"class_list":["post-2989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myslenky","tag-digitalni-produkt","tag-napad","tag-promena","tag-zmena"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.jindrichsmitka.cz\/wp-content\/uploads\/2020\/09\/pexels-pixabay-39389.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2989"}],"version-history":[{"count":0,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media\/2990"}],"wp:attachment":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}