{"id":2999,"date":"2020-10-10T08:00:00","date_gmt":"2020-10-10T06:00:00","guid":{"rendered":"https:\/\/www.jindrichsmitka.cz\/?p=2999"},"modified":"2020-10-10T08:00:00","modified_gmt":"2020-10-10T06:00:00","slug":"pripravuji-a-rozvijim-online-produkty","status":"publish","type":"post","link":"https:\/\/www.jindrichsmitka.cz\/index.php\/2020\/10\/10\/pripravuji-a-rozvijim-online-produkty\/","title":{"rendered":"P\u0159ipravuji a rozv\u00edj\u00edm online produkty"},"content":{"rendered":"\n<p><strong>P\u0159ipravuji roz\u0161\u00ed\u0159en\u00ed slu\u017eeb do oblasti vzd\u011bl\u00e1v\u00e1n\u00ed a nov\u00e9 digit\u00e1ln\u00ed produkty. P\u0159ipravuji tak\u00e9 roz\u0161\u00ed\u0159en\u00ed videobesedy o nepublikovan\u00e9 z\u00e1\u017eitky. Ve form\u011b \u201eMinimal viable product\u201c pl\u00e1nuji postupn\u011b p\u0159ev\u00e1d\u011bt slu\u017eby z offline do online sv\u011bta.<\/strong><\/p>\n\n\n\n<p>Od za\u010d\u00e1tku leto\u0161n\u00edho roku jste spole\u010dn\u011b s t\u00edmto blogem mohli sledovat zrod nov\u00e9ho digit\u00e1ln\u00edho produktu \u2013 Videobesedy o pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(v\u00edce zde)<\/a>. Od prvn\u00ed my\u0161lenky, p\u0159es pozn\u00e1v\u00e1n\u00ed n\u00e1stroj\u016f a mo\u017enost\u00ed, po realizaci a z\u00e1kladn\u00ed marketingov\u00e9 aktivity <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/09\/12\/digitalizace-cesta-od-napadu-k-digitalnimu-produktu\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p>M\u00e1m tak nyn\u00ed k dipozici kr\u00e1sn\u00fd blog, skv\u011bl\u00fd e-shop i s prvn\u00edm produktem. Dal\u0161\u00ed sm\u011br v\u00fdvoje tohoto projektu tak povede pr\u00e1v\u011b do oblasti napln\u011bn\u00ed tohoto e-shopu dal\u0161\u00edmi kvalitn\u00edmi digit\u00e1ln\u00edmi produkty.<\/p>\n\n\n\n<p><strong>Rozvoj digit\u00e1ln\u00edch produkt\u016f<\/strong><\/p>\n\n\n\n<p>Snad ka\u017ed\u00fd kdo se n\u011bkdy zab\u00fdval v\u00fdvojem n\u011bjak\u00e9ho produktu v\u00ed, \u017ee d\u00e1t dohromady kvalitn\u00ed produkt, odzkou\u0161et ho, vylep\u0161it a uv\u00e9st na trh je b\u011bh po\u0159\u00e1dn\u011b na dlouhou tra\u0165.<\/p>\n\n\n\n<p>Stejn\u011b tak rozvoj digit\u00e1ln\u00edch produkt\u016f je bezm\u00e1la maratonsk\u00fd b\u011bh <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/07\/04\/digitalni-projekty-jako-vyzva-pro-maratonce\/\">(psal jsem zde)<\/a>. Je t\u0159eba za\u010d\u00edt a pak prost\u011b pokra\u010dovat dokud fin\u00e1ln\u00ed v\u00fdrobek nespat\u0159\u00ed sv\u011btlo sv\u011bta. Stejn\u011b jako je pou\u010den\u00ed ze Svatojakubsk\u00e9 cesty: \u201epokra\u010duj i kdy\u017e nevid\u00ed\u0161 sv\u016fj c\u00edl\u201c <a href=\"https:\/\/www.jindrichsmitka.cz\/2016\/09\/28\/mezety\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p>Videobeseda o pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(ke shl\u00e9dnut\u00ed zde)<\/a> byl nejprve tak\u00e9 pouze n\u00e1pad, jak d\u011blat star\u00e9 v\u011bci nov\u00fdm zp\u016fsobem v digit\u00e1ln\u00edm v\u011bku <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/04\/11\/prichazi-doba-informacni-a-digitalni-vek\/\">(psal jsem zde)<\/a>, kter\u00fd je v\u0161ak nyn\u00ed ji\u017e skute\u010dnost\u00ed. Prvn\u00ed prodan\u00e9 video kusy a pozitivn\u00ed zp\u011btn\u00e1 vazba od u\u017eivatel\u016f m\u011b tak nyn\u00ed motivuj\u00ed k dal\u0161\u00edmu roz\u0161i\u0159ov\u00e1n\u00ed blogu, digit\u00e1ln\u00edch produkt\u016f a slu\u017eeb.<\/p>\n\n\n\n<script async=\"\" src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Automatick\u00e1 velikost reklamy --><ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-9221645303649413\" data-ad-slot=\"8661693083\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins><script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br>\n\n\n\n<p><strong>Online \u0161kolen\u00ed a vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong><\/p>\n\n\n\n<p>Postupn\u011b v\u0161ak tak\u00e9 p\u0159ib\u00fdvaj\u00ed na m\u00e9 cest\u011b dal\u0161\u00ed zaj\u00edmav\u00e9 slu\u017eby, kter\u00e9 poskytuji z\u00e1kazn\u00edk\u016fm. Ve fyzick\u00e9m sv\u011bt\u011b je t\u0159eba tyto slu\u017eby vymyslet, navrhnout, odzkou\u0161et a z\u00edskat prvn\u00ed zp\u011btn\u00e9 vazby a podn\u011bty pro zlep\u0161en\u00ed.<\/p>\n\n\n\n<p>Ve v\u00fdhledov\u00e9 dob\u011b, nejsp\u00ed\u0161 v pr\u016fb\u011bhu p\u0159\u00ed\u0161t\u00edho roku, se tady pak spole\u010dn\u011b za\u010dneme v\u011bnovat pr\u00e1v\u011b rozvoji t\u011bchto online \u0161kolen\u00ed a vzd\u011bl\u00e1v\u00e1n\u00ed. Prvn\u00ed vla\u0161tovky pro ur\u010den\u00ed sm\u011bru v t\u00e9to nov\u00e9 discipl\u00edn\u011b jsou ji\u017e na cest\u011b a nech\u00e1m se p\u0159ekvapit, kam m\u011b zavedou.<\/p>\n\n\n\n<p><strong>Minimaln\u00ed prodejn\u00ed verze<\/strong><\/p>\n\n\n\n<p>Ka\u017ed\u00fd takov\u00fd produkt a\u0165 u\u017e digit\u00e1ln\u00ed nebo offline je v\u0161ak nejprve nutn\u00e9 dostat do podoby tzv. \u201eminimal viable product\u201c, tedy nejmen\u0161\u00ed funk\u010dn\u00ed verze, kterou lze odzkou\u0161et na re\u00e1ln\u00e9m publiku. Z\u00edskat p\u0159itom prvn\u00ed zp\u011btnou vazbu a zjistit, zda slu\u017ebu m\u00e1 v\u016fbec smysl d\u00e1l nab\u00edzet.<\/p>\n\n\n\n<p>Na z\u00e1klad\u011b t\u00e9to zp\u011btn\u00e9 vazby si pak ut\u0159\u00edd\u00edm informace a podn\u011bty, u\u010d\u00edm se z n\u00ed a z\u00edsk\u00e1v\u00e1m p\u0159edstavu jak se s produktem pracovat d\u00e1l, aby d\u00e1val smysl i digit\u00e1ln\u00ed podob\u011b. S ohledem na zp\u011btnou vazbu a pr\u016fb\u011b\u017en\u011b rostouc\u00ed zku\u0161enosti pak pl\u00e1nuji p\u0159ev\u00e1d\u011bt tyto offline slu\u017eby do online sv\u011bta formou digit\u00e1ln\u00edch produkt\u016f.<\/p>\n\n\n\n<p>Tak\u017ee se i nad\u00e1le budete moct t\u011b\u0161it na zaj\u00edmav\u00e1 t\u00e9mata. <em>Rozhodn\u011b se proto <strong>zapi\u0161t\u011b k odb\u011bru novinek<\/strong> do formul\u00e1\u0159e n\u00ed\u017ee, aby V\u00e1m nic neuniklo nebo <strong>podpo\u0159te provoz<\/strong> tohoto blogu p\u0159\u00edsp\u011bvkem <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/13\/podporte-dalsi-rozvoj-blogu\">(v\u00edce zde)<\/a>.<\/em>  <\/p>\n\n\n\n<p><strong>P\u0159ihl\u00e1sit k odb\u011bru novinek:<\/strong> [mc4wp_form id=&#8220;175&#8243;]  <\/p>\n\n\n\n<p>V dohledn\u00e9 dob\u011b se tak budeme m\u00edt d\u00e1l na co t\u011b\u0161it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ipravuji roz\u0161\u00ed\u0159en\u00ed slu\u017eeb do oblasti vzd\u011bl\u00e1v\u00e1n\u00ed a nov\u00e9 digit\u00e1ln\u00ed produkty. P\u0159ipravuji tak\u00e9 roz\u0161\u00ed\u0159en\u00ed videobesedy o nepublikovan\u00e9 z\u00e1\u017eitky. Ve form\u011b \u201eMinimal viable product\u201c budu postupn\u011b p\u0159ev\u00e1d\u011bt slu\u017eby z offline do online sv\u011bta.<\/p>\n","protected":false},"author":2,"featured_media":3000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[1234,413,1259,1260,1261,1262,1137],"class_list":["post-2999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myslenky","tag-digitalni-produkt","tag-online","tag-online-sluzby","tag-online-vzdelavani","tag-produkt","tag-skoleni","tag-vzdelavani"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.jindrichsmitka.cz\/wp-content\/uploads\/2020\/10\/pexels-pixabay-257897.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2999"}],"version-history":[{"count":0,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/2999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media\/3000"}],"wp:attachment":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}