{"id":3076,"date":"2020-12-19T14:33:16","date_gmt":"2020-12-19T13:33:16","guid":{"rendered":"https:\/\/www.jindrichsmitka.cz\/?p=3076"},"modified":"2020-12-19T14:33:16","modified_gmt":"2020-12-19T13:33:16","slug":"voskove-svicky-sezenete-v-jedinecnem-darkovem-obchode","status":"publish","type":"post","link":"https:\/\/www.jindrichsmitka.cz\/index.php\/2020\/12\/19\/voskove-svicky-sezenete-v-jedinecnem-darkovem-obchode\/","title":{"rendered":"Voskov\u00e9 sv\u00ed\u010dky se\u017eenete v jedine\u010dn\u00e9m d\u00e1rkov\u00e9m obchod\u011b"},"content":{"rendered":"\n<p><strong>Na\u0161e voskov\u00e9 sv\u00ed\u010dky ke koupi p\u0159es e-shop rodiny Lobkowicz\u016f. Prohl\u00e9dn\u011bte si kr\u00e1tk\u00e9 video. Rekapitulace cesty za t\u00edmto miln\u00edkem a jak jsme za\u010d\u00ednali s v\u00fdrobou sv\u00ed\u010dek.<\/strong><\/p>\n\n\n\n<p>V n\u00e1vaznosti na d\u0159\u00edv\u011bj\u0161\u00ed spolupr\u00e1ci, s ohledem na aktu\u00e1ln\u011b neust\u00e1le se m\u011bn\u00edc\u00ed situaci ohledn\u011b setk\u00e1v\u00e1n\u00ed a otev\u00edrac\u00edch dob obchod\u016f, jsme v\u0161ichni nuceni pr\u016fb\u011b\u017en\u011b m\u011bnit za\u017eit\u00e9 formy na\u0161eho fungov\u00e1n\u00ed. Mus\u00edme se p\u0159izp\u016fsobovat, zkou\u0161et nov\u00e9 v\u011bci a hlavn\u011b spolupracovat.<\/p>\n\n\n\n<p>To v\u0161echno bylo nutn\u00e9, aby na sv\u011bt\u011b vznikla dal\u0161\u00ed jedine\u010dn\u00e1 spolupr\u00e1ce. Pot\u00e9, co se ned\u00e1vno na\u0161e sv\u00ed\u010dky vypravily na v\u00fdlet do sv\u011bta <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/11\/07\/svicky-cestovatelky-jsou-k-dostani-online\/\">(psal jsem zde)<\/a>, jsou nyn\u00ed sv\u00ed\u010dky z \u010dist\u00e9ho v\u010del\u00edho vosku k dost\u00e1n\u00ed v d\u00e1rkov\u00e9m obchod\u011b rodiny Lobkowicz\u016f. Nab\u00eddku voskov\u00fdch sv\u00ed\u010dek od n\u00e1s si m\u016f\u017eete prohl\u00e9dnout v <a href=\"https:\/\/eshop.lobkowicz.cz\/cs\/advent\">odkazu (zde)<\/a>.<\/p>\n\n\n\n<p>Pod\u00edvat se m\u016f\u017eete tak\u00e9 na kr\u00e1tk\u00e9 video:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sv\u00ed\u010dky z v\u010del\u00edho vosku \u2013 Jind\u0159ich Sm\u00edtka\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/VlLndR-UwDM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>K Lobkowicz\u016fm pat\u0159\u00ed pro p\u0159edstavu nap\u0159\u00edklad Lobkowiczk\u00fd pal\u00e1c pod Pra\u017esk\u00fdm hradem, z\u00e1mek Nelahozeves, z\u00e1mek Roudnice nad Labem \u010di Hrad St\u0159ekov.<\/p>\n\n\n\n<p><strong>Vstupenka do jedine\u010dn\u00fdch d\u00e1rkov\u00fdch obchod\u016f<\/strong><\/p>\n\n\n\n<p>Tato spolupr\u00e1ce je pro n\u00e1s jedine\u010dn\u00e1 zejm\u00e9na t\u00edm, \u017ee jde o prvn\u00ed uplatn\u011bn\u00ed na\u0161ich origin\u00e1ln\u00edch v\u00fdrobk\u016f v d\u00e1rkov\u00e9m obchod\u011b zam\u011b\u0159en\u00e9m na jedine\u010dn\u00e9, \u010desk\u00e9 a \u0159emesln\u00e9 v\u00fdrobky. A to rovnou v takto vz\u00e1cn\u00e9m prost\u0159ed\u00ed. Jsme proto velmi r\u00e1di, \u017ee a\u010d jsme s na\u0161\u00edm konceptem st\u00e1le sp\u00ed\u0161 na za\u010d\u00e1tku, tak jsme dostali tuto jedine\u010dnou p\u0159\u00edle\u017eitost.<\/p>\n\n\n\n<p>Ji\u017e d\u0159\u00edv jsme dostali p\u0159\u00edle\u017eitost ke spolupr\u00e1ci s Lobkowiczi, kdy\u017e jsme n\u011bkolikr\u00e1t nav\u0161t\u00edvili s na\u0161\u00edm origin\u00e1ln\u00edm st\u00e1nkem \u0159emesln\u00e9 trhy pr\u00e1v\u011b na z\u00e1mku Nelahozeves. Na trhy do Nelahozevsi jsme se p\u016fvodn\u011b dostali pr\u00e1v\u011b d\u00edky kr\u00e1sn\u00e9mu st\u00e1nku s kr\u00e1sn\u00fdmi \u0159emesln\u00fdmi v\u00fdrobky a tak trochu jin\u00fdm p\u0159\u00edstupem k v\u011bci.<\/p>\n\n\n\n<p>I tomu ale p\u0159edch\u00e1zelo mno\u017estv\u00ed krok\u016f a i tento krok je dal\u0161\u00ed z \u0159ady v napl\u0148ov\u00e1n\u00ed Vize nez\u00e1vislosti a udr\u017eitelnosti <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/27\/cesta-na-venkov-vize-nezavislosti-a-udrzitelnosti%EF%BB%BF\/\">(psal jsem zde)<\/a>. A a\u010d cesta k c\u00edli je \u010dasto r\u016fznorod\u00e1, tak vede spr\u00e1vn\u00fdm sm\u011brem.<\/p>\n\n\n\n<p><strong>Jak to za\u010dalo<\/strong><\/p>\n\n\n\n<p>To v\u0161e ale za\u010dalo prvn\u00edm pokusem. Po na\u0161em n\u00e1vratu ze sv\u011bta <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/03\/02\/stara-dobra-anglie-a-zmena-planu%EF%BB%BF\/\">(\u010dt\u011bte v\u00edce zde)<\/a> jsme se pokusili aplikovat zaj\u00edmav\u00e9 n\u00e1pady ze sv\u011bta a vymyslet koncept pro udr\u017eiteln\u00fd \u017eivot na venkov\u011b. Zkusili jsme proto v n\u00e1vaznosti na bezm\u00e1la stoletou tradici ve v\u010dela\u0159stv\u00ed na rodinn\u00e9m ml\u00fdn\u011b vyrobit prvn\u00ed sv\u00ed\u010dku z vlastn\u00edho vosku <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/05\/25\/prvni-domaci-tvorba\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. Pozd\u011bji tak\u00e9 p\u0159ibyly \u0161perky s origin\u00e1ln\u00edmi motivy <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/08\/31\/candelas-svicky-a-sperky-miri-on-line-v-darkovem-baleni\/\">(\u010dt\u011bte v\u00edce zde)<\/a>, kter\u00e9 navrhuje m\u00e1 p\u0159\u00edtelkyn\u011b Milena.<\/p>\n\n\n\n<p>Po n\u011bjak\u00e9 dob\u011b zkou\u0161en\u00ed se n\u00e1m poda\u0159ilo vytvo\u0159it prvn\u00ed po\u0159\u00e1dn\u00fd v\u00fdrobek \u2013 sv\u00ed\u010dku, kter\u00e1 spl\u0148ovala na\u0161e vysok\u00e9 n\u00e1roky <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/06\/15\/vyladene-svicky-k-prodeji\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. Kr\u00e1sn\u00e1 voskov\u00e1 sv\u00ed\u010dka, kterou jsme vyrobili, byla tak\u00e9 prvn\u00edm produktem, kter\u00fd jsme zkusili nab\u00eddnout z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n<p>Cht\u011bli jsme p\u0159i tom vyzkou\u0161et reakce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a nab\u00eddnout voskov\u00e9 sv\u00ed\u010dky nejprve z\u00e1kazn\u00edk\u016fm na lok\u00e1ln\u00edm trhu, ve zn\u00e1m\u00e9m prost\u0159ed\u00ed, mezi zn\u00e1m\u00fdmi lidmi. K prodeji sv\u00ed\u010dek jsme ale pot\u0159ebovali prodejn\u00ed st\u00e1nek.<\/p>\n\n\n\n<p><strong>Tvorba origin\u00e1ln\u00edho prodejn\u00edho st\u00e1nku<\/strong><\/p>\n\n\n\n<p>M\u011bli jsme z\u00e1jem v souladu s na\u0161\u00ed viz\u00ed vyu\u017e\u00edvat co nejv\u00edce lok\u00e1ln\u00edch materi\u00e1l\u016f a ekologicky \u0161etrn\u00fdch surovin a proto jsme si st\u00e1nek vlastnoru\u010dn\u011b vyrobili <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/07\/13\/prodejni-stanek-2-dil-hruba-stavba\/\">(\u010dt\u011bte v\u00edce zde)<\/a>.<\/p>\n\n\n\n<p>D\u0159evo p\u0159i tom poch\u00e1zelo ze d\u0159eva padl\u00e9ho smrku ve vlastn\u00edm lese <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/06\/29\/prodejni-stanek-1-dil-cesta-dreva\/\">(\u010dt\u011bte v\u00edce zde)<\/a> na rodinn\u00e9m ml\u00fdn\u011b nedaleko P\u0159\u00edbrami. Jako impregnaci jsem p\u0159i tom pou\u017eil oby\u010dejn\u00fd ln\u011bn\u00fd olej.<\/p>\n\n\n\n<p><strong>Lok\u00e1ln\u00ed trhy<\/strong><\/p>\n\n\n\n<p>S origin\u00e1ln\u00edm d\u0159ev\u011bn\u00fdm st\u00e1nkem jsme vyrazili na lok\u00e1ln\u00ed trh do nedalek\u00e9 obce Smolotely <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/07\/25\/prvni-prodejni-trh-makovska-pout-ve-smolotelich\/\">(\u010dt\u011bte v\u00edce zde)<\/a>. A jeliko\u017e se to celkem povedlo, cht\u011bli jsme si vyzkou\u0161et prodej i d\u00e1l. Nav\u0161t\u00edvili jsme proto farm\u00e1\u0159sk\u00fd trh v Praze <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/08\/03\/pribehy-z-prazskeho-trhu\/\">(psal jsem zde)<\/a>, kter\u00fd se ale zas tak podle p\u0159edstav nepovedl.<\/p>\n\n\n\n<p>Pokra\u010dovali jsem na \u0159emesln\u00e9m tr\u017ei\u0161ti na hrad\u011b To\u010dn\u00edk <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/08\/14\/historicke-remeslne-trziste-na-hrade-tocnik\/\">(\u010dt\u011bte v\u00edce zde)<\/a> a nakonec jsme se dostali a\u017e do Nelahozevsi, kter\u00e1 n\u00e1s zavedla a\u017e k dal\u0161\u00ed spolupr\u00e1ci s Lobkowiczi.<\/p>\n\n\n\n<p><strong>Nov\u00fd p\u0159\u00edstup ke star\u00e9mu \u0159emeslu<\/strong><\/p>\n\n\n\n<p>V sou\u010dasn\u00e9 dob\u011b p\u0159itom pr\u016fb\u011b\u017en\u011b vym\u00fd\u0161l\u00edme, jak tuto \u010dinnosti je\u0161t\u011b l\u00e9pe zviditelnit a l\u00e9pe prodat to, co jsme se doposud nau\u010dili. A mysl\u00edm, \u017ee je to dal\u0161\u00ed posun na cest\u011b za \u00fasp\u011b\u0161n\u00fdm rozvojem tohoto podniku. V\u00edme tak u\u017e nyn\u00ed na co se budeme muset po\u0159\u00e1dn\u011b zam\u011b\u0159it v p\u0159\u00ed\u0161t\u00edch letech a to na marketing. <\/p>\n\n\n\n<p>Leto\u0161ek tak i p\u0159es v\u0161echny sv\u00e9 zvl\u00e1\u0161tn\u00ed koloto\u010de p\u0159\u00e1l i pozitivn\u00edm zm\u011bn\u00e1m a mysl\u00edm, \u017ee uveden\u00ed na\u0161ich v\u00fdrobk\u016f do prodeje ve spolupr\u00e1ci s lobkowick\u00fdm e-shopem je jedna z nich. Pod\u00edvejte se proto na nab\u00eddku sv\u00ed\u010dek i dal\u0161\u00edch zaj\u00edmav\u00fdch v\u00fdrobk\u016f <a href=\"https:\/\/eshop.lobkowicz.cz\/cs\/advent\">(zde)<\/a>.<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 se mi v ned\u00e1vn\u00e9 dob\u011b poda\u0159ilo z\u00edskat stabiln\u00ed pr\u00e1ci v lok\u00e1ln\u00ed p\u0159\u00edbramsk\u00e9 firm\u011b <a href=\"https:\/\/www.jindrichsmitka.cz\/2020\/12\/05\/lokalizace-aneb-cesta-k-rovnovaze\/\">(psal jsem zde)<\/a>, tak\u017ee bez nutnosti zdlouhav\u00e9ho doj\u00ed\u017ed\u011bn\u00ed do zam\u011bstn\u00e1n\u00ed mi i d\u00edky tomu zbude \u010das na dal\u0161\u00ed rozvoj sv\u00ed\u010dkov\u00e9ho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>Nechme se proto p\u0159ekvapit, kam a\u017e n\u00e1s tato cesta zavede.<\/p>\n\n\n\n<p><em>V tuto chv\u00edli se d\u00e1le m\u016f\u017eete pod\u00edvat na Videobesedu o pouti do Santiaga de Compostela <a href=\"https:\/\/www.jindrichsmitka.cz\/produkt\/videobeseda-3-000-kilometru-pesky-do-santiaga-de-compostela\/\">(zde)<\/a> a nad\u00e1le se m\u016f\u017eete t\u011b\u0161it na dal\u0161\u00ed zaj\u00edmav\u00e1 t\u00e9mata. Rozhodn\u011b se proto <strong>zapi\u0161te k odb\u011bru novinek<\/strong> do formul\u00e1\u0159e n\u00ed\u017ee, aby V\u00e1m nic neuniklo nebo <strong>podpo\u0159te provoz<\/strong> tohoto blogu p\u0159\u00edsp\u011bvkem <a href=\"https:\/\/www.jindrichsmitka.cz\/2019\/04\/13\/podporte-dalsi-rozvoj-blogu\">(v\u00edce zde)<\/a>.<\/em><\/p>\n\n\n\n<p><strong>P\u0159ihl\u00e1sit k odb\u011bru novinek:<\/strong> [mc4wp_form id=&#8220;175&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na\u0161e voskov\u00e9 sv\u00ed\u010dky ke koupi p\u0159es e-shop rodiny Lobkowicz\u016f. Prohl\u00e9dn\u011bte si kr\u00e1tk\u00e9 video. Rekapitulace cesty za t\u00edmto miln\u00edkem a jak jsme za\u010d\u00ednali s v\u00fdrobou sv\u00ed\u010dek.<\/p>\n","protected":false},"author":2,"featured_media":3080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[862,926],"tags":[1279,1280,1281,918,919,938,940],"class_list":["post-3076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cesta-na-venkov","category-vyroba","tag-darkovy-obchod","tag-lobkowicz","tag-obchod","tag-svicka","tag-svicky","tag-vceli-vosk","tag-voskova-svicka"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.jindrichsmitka.cz\/wp-content\/uploads\/2020\/12\/Plovouci-svicky-Candelas-z-darkoveho-obchodu.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/3076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/comments?post=3076"}],"version-history":[{"count":0,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/posts\/3076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media\/3080"}],"wp:attachment":[{"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/media?parent=3076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/categories?post=3076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jindrichsmitka.cz\/index.php\/wp-json\/wp\/v2\/tags?post=3076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}